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List of publications on a keyword: «organizational culture»

  • Strategies for staff engagement in digital change: from resistance to acceptance

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Ekaterina L. Arzamasova
    Work direction:
    Глава 6
    Abstract:
    The chapter explores the mechanisms of staff involvement in the digital transformation processes of an organization, from resistance to acceptance of changes. It examines the reasons for resistance, such as fear of losing work, uncertainty about roles, and concerns about the comfort and familiarity of old processes. The chapter proposes a multi-level approach to involvement, which includes strategic leadership, transparent communication, employee participation in planning, opportunities for training and retraining, and the creation of a safe space for feedback. The chapter presents practical methods: targeted communication campaigns, joint formation of a roadmap of changes, involvement of employees in pilot projects, use of agile methodologies and design thinking to minimize resistance. Special attention is paid to measuring the effectiveness of involvement through KPI, satisfaction surveys, indices of perception of changes and monitoring of the organization's culture. As a result, specific steps are proposed to move from resistance to acceptance, which ensures a smoother implementation of digital technologies, increased employee motivation, and a sustainable transformation effect.
    Keywords:
    digital transformation, communication strategy, Agile, organizational culture, pilot projects, design thinking, change management, employee engagement, resistance to change, training and retraining, employee participation, engagement KPIs, change monitoring
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  • Characteristics and Practical Role of the Mechanism of Organizational Culture in Managing the Staff of the Enterprise: Current Problems and Prospects for Their Solutions

    Book Chapter
    Economics and Law
    Author:
    Tatiana S. Orlova
    Work direction:
    Глава 6
    Abstract:
    The scientific article is devoted to the research analysis of the theoretical aspects of the characteristics and the practical role of the mechanism of organizational culture in the framework of the formation of the human resource management system of the enterprise. The relevance of the study is due to the fact that today the attention of managers of Russian organizations to the issues of the formation of the mechanism of organizational culture is insufficient to form a method of stimulating labor productivity and the effectiveness of using human capital from this tool. The article examines the theoretical aspects of the concept of «organizational culture». The tasks and the practical role of the application of the mechanism of organizational culture in the management of the stuff of the enterprise are analyzed. The analysis of urgent problems of the human resource management system and the formation of organizational culture, which negatively affect the efficiency of labor activities of stuff. The main directions of improving the management system of the organizational culture of the enterprise in the framework of its stuff policy and activities are considered. In the conclusion of the scientific work the author found that organizational culture is the most important element not only of the stuff management system of an enterprise, which allows to form the principles of HR management and increase interaction between employees, but also a way to increase the economic efficiency of the company's business activities.
    Keywords:
    corporate culture, labor efficiency, organizational culture, stuff management, human resource management, labor capital management
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