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List of publications on a keyword: «mass media»

  • The specifics of the PR communications organization for the Russian brand in the CIS market

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Sofia O. Zykova, Nikolai V. Usov
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    PR-коммуникации, продвижение, страны СНГ, международный рынок, позиционирование, медиарынок, СМИ, локальный партнер, локализация, международная коммуникация.
    Keywords:
    positioning, localization, mass media, promotion, PR communications, CIS countries, international market, media market, local partner, international communication
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  • Migratsionnye stereotipy v mezhkul'turnykh konfliktakh

    Book Chapter
    Economics and Law
    Author:
    Victoria R. Sagitova
    Work direction:
    Глава 5
    Abstract:
    The chapter analyzes the theories and operationalization of such concepts as social and migration stereotypes, examines the concept of intercultural interaction, leading to the formation of migration stereotypes, which generate intercultural conflicts. The role of mass media in the formation of intercultural and migration stereotypes was also considered.
    Keywords:
    intercultural communication, conflict, mass media, migration stereotypes
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  • Opytno-eksperimental'noe issledovanie urovnia vozdeistviia sredstv massovoi informatsii na sotsializatsiiu molodezhi

    Book Chapter
    Questions of Education and Psychology
    Authors:
    Irina V. Lapshina, Sergei V. Istomin
    Work direction:
    Глава 7
    Abstract:
    The study presents the result of a pedagogical experiment conducted on the basis of a school and the analysis of empirical data obtained during its implementation. During the pedagogical experiment, the testing method was used – this is a psychological verbal-communicative method in which a specially designed list of questions test is used as a means to collect information from the respondent. The paper presents the result of mathematical processing of empirical data obtained during the pedagogical experiment using the Mann-Whitney U-test. Separately, it is noted that the relevance of information socialization of youth is determined by the complexity of the modern Russian social situation.
    Keywords:
    mass media, the level of media impact on young people, the level of safe behavior when using computers by students, participation in online games of schoolchildren, social networks
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  • Functional-pagmatic characteristics of the mediatext

    Proceeding
    Education and Pedagogy
    Author:
    Anna V. Butova
    Work direction:
    Филология в системе образования
    Abstract:
    A special direction in linguistics – media linguistics – deals with the analysis of media texts. The purpose of this article is to consider the functional and pragmatic characteristics of media texts. Particular attention is paid to the tasks and functions that the media text performs in the mass media discourse. The types of media texts and their linguistic and stylistic features are considered.
    Keywords:
    media linguistics, mass media discourse, media text, functions of media text, types of media texts
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  • Vnutrenniaia dialogichnost' kategorii budushchego vremeni (na primere mediinykh tekstov)

    Book Chapter
    Culture. Science. Education: modern trends
    Author:
    Tatiana A. Sukhomlina
    Work direction:
    Глава 2. Наука
    Abstract:
    The article describes the internal dialogic nature of the Future Tense category in mass media texts. On the example of various texts, the author comes to the conclusion that the internal dialogic nature of the category as one of the resources of word creation is becoming more and more vivid in the British mass media texts. As a result of the research, it is an obvious fact for the author that the form of presenting the article to reader in all genres of journalism is changing due to the decrease in ethical and stylistic norms of speech, determined by the progressive democratization of communication. The results of the novelty of the work are presented in the description of the Future Tense category as a complex phenomenon that has different author’s meanings because of the internal dialogue with reader, and determines the journalist's attitude to the presented information. The author of the article tells that the internal dialogic nature of the category is the basis of the future semantics, which is based on the author's desire to describe his beliefs and influence the reader using the language means of the Future Tense category.
    Keywords:
    the Future Tense category, mass media texts, the internal dialogic nature, new meanings, the language means of the Future Tense
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