The Influence of Creative Industries on the Russian Economy: Service, Hospitality, Advertising and Others
- Author:
- Oleg I. Filimonov
- Work direction:
- Глава 3
- Abstract:
- The development of the electronic economy, due to the widespread use of information and communication technologies, and the emergence of new specific types of virtual business operating on the Internet, require a revision of the theoretical and methodological concepts traditionally used in the analysis and evaluation of a typical business. Therefore, the study of a virtual business as an object of valuation is quite relevant, since it has special value factors and risks associated with the specifics of this business. Particular attention is paid to such a representative of a virtual business as advertising exchange, since it is important to take into account the specific factors and risks of this type of electronic commerce when conducting a valuation, which is a promising goal of the author in his further research.
- Keywords:
- risks, virtual business, advertising exchange, object of valuation, value factors, life cycle
The Influence of Creative Industries on the Russian Economy: Service, Hospitality, Advertising and Others