En
Register Log in

List of publications on a keyword: «смешанные единоборства»

  • On the development and implementation of an actual business project in the activities of a commercial sports organization (using the example of a martial arts club in Krasnodar)

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Authors:
    Пикулин Михаил Михайлович, Spartak G. Aleksandrov, Воеводина Светлана Сергеевна
    Work direction:
    Экономические науки
    Abstract:
    The choice of the research topic is due to the steady growth of public interest in mixed martial arts (MMA), the development of the fitness industry, and the promotion of a healthy lifestyle in the Russian Federation. A comprehensive and economically sound business model has been developed for the “Molot MMA” martial arts club in Krasnodar. The article analyzes the theoretical foundations of business planning in the field of physical culture and sports, examines approaches to developing strategies for sports organizations, and explores their financial, economic, and legal aspects. The regional sports services market was analyzed, the competitive environment, advantages, and potential growth points of the “Molot MMA” club were assessed. A marketing plan was developed, including positioning, pricing, promotion tools, and customer loyalty measures. A financial plan was created, including initial investments, revenue and expense projections, profitability indicators, and the project's payback period. The project's risks were analyzed, and measures were proposed to minimize them.
    Keywords:
    physical culture, regional economy, sports, mixed martial arts, business model, sports club, Krasnodar, commercial services
    Go 

  • Populiarizatsiia MMA v Respublike Sakha (Iakutiia)

    Proceeding
    Manchaara Games: Generational continuity in the development of national sports – 2025
    Authors:
    Pavel N. Guliaev, Georgii N. Shergin
    Work direction:
    Историко-культурные аспекты, правовое регулирование и региональное значение национальных видов спорта
    Abstract:
    Статья представляет собой комплексное исследование стремительного развития смешанных единоборств (MMA) в Республике Саха (Якутия), рассматривая этот феномен через призму исторических, культурных и социально-экономических факторов. Автор проводит глубокий анализ уникального сочетания традиционных якутских единоборств (хапсагай и мас-рестлинг) с современными спортивными практиками, демонстрируя, как многовековые боевые традиции стали фундаментом для взрывного роста популярности MMA в регионе.
    Keywords:
    Go 

  • Формирование «спортивного стиля жизни» студентов за счет популяризации в вузах смешанных единоборств

    Proceeding
    Pedagogy, Psychology, Society
    Authors:
    Vladislav M. Maksimenko, Spartak G. Aleksandrov
    Work direction:
    Теория и методика физического воспитания, спортивной тренировки, оздоровительной и адаптивной физической культуры
    Abstract:
    The article considers the possibility of establishing a "sports lifestyle" for university students by popularizing mixed martial arts among them.
    Keywords:
    physical education, sports, university students, MMA, mixed martial arts, "sports lifestyle
    Go