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List of publications on a keyword: «destination»

  • DEVELOPMENT OF A CAMPAIGN TO PROMOTE THE TOURIST POTENTIAL OF THE KABARDINO-BALKARIAN REPUBLIC

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Saida A. Ashibokova, Alla I. Iagomost, Olga A. Astafeva
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    This article proposes specific measures to promote the Kabardino-Balkarian Republic as an attractive tourist destination with cost estimates for them.
    Keywords:
    advertising, tourist destination, tourism, promotion campaign, video tour, online culinary master class, virtual exhibition
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  • Otsenka potentsiala turistskogo kompleksa regiona kak instrument diagnostiki effektivnosti upravleniia biznes-protsessami i informatsionnymi tekhnologiiami

    Book Chapter
    Strategies of Sustainable Development: External-economic, Law and Social Aspects
    Authors:
    Olga K. Lukhovskaia, Svetlana V. Beliaeva, Tat'iana S. Kochetkova, Viacheslav K. Plisov
    Work direction:
    Глава 11
    Abstract:
    The research is based on the methodology of assessing the potential of the tourist complex of the region. The application of the methodology made it possible to conduct a qualitative expert assessment of the reproduction of the tourist resources of the region on the example of the Ivanovo region, a single destination. SWOT analysis was chosen as the main method, which made it possible to conduct a comprehensive strategic analysis of the industry and its external environment. The assessment of the potential of the tourist complex is aimed at identifying the most promising tourist destinations in the region and the formation of information resources in tourism.
    Keywords:
    market, region, SWOT-analysis, resources, tourism potential, complex, destination, factor analysis, information resources in the tourism industry
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  • SOME ASPECTS OF PROFESSIONAL TRAINING OF FUTURE BACHELORS OF TOURISM AT THE UNIVERSITY

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Svetlana F. Maslennikova
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    The article reveals the specifics of training future specialists in the travel industry at the Ural State University of Economics. The role of the analysis of tourist resources in studying the course "Geography and culture of tourist destinations" is shown on the example of acquaintance with the history, culture, and art of the Netherlands.
    Keywords:
    tourist destinations, tourist resources, Netherlands
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  • International Tourist Destination as an Element of Tourism System

    Proceeding
    Law, Economics and Management
    Author:
    Dmitrii V. Gorbunov
    Work direction:
    Международная экономика
    Abstract:
    This article analyzes the tourist destination as the main element of the tourist system. Various approaches to the definition of the term "destination" are considered. The features of the tourist destination as a factor for the formation of the competitive advantages of the region are determined.
    Keywords:
    competitive advantages, tourist destination, tourist product, tourist system
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