List of publications on a keyword: «customer demand»
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Strategiia razvitiia organizatsii v sovremennoi tsifrovoi srede
Book Chapter
Economics and Law- Authors:
- Natalia V. Nikitina, Farkhod A. Makhmudov
- Work direction:
- Глава 4
- Abstract:
- The chapter reflects the study of how changes in customer demand and preferences, increased competition in the market and crisis phenomena can affect the directions of the organization's activity. STEEP, SWOT, SMART, BKG, Ansoff matrix and goal setting pyramid methods have been used in the study. It has been revealed that it is important for the employees of the organization to acquire the skills of quick adaptation to the changes, to analyze the market in a timely manner, to identify problems as quickly as possible and to make decisions on the problems identified. Optimization of management processes and the use of digital tools for effective work and are an integral part of the organization's development strategy. The development of the proposed strategic directions related to import substitution, development of new activities, promotion in new markets will provide a competitive advantage and a positive result in the future.
- Keywords:
- strategy, competitiveness, digital tools, building materials' production, management process optimization, customer demand, goal-setting