List of publications on a keyword: «медиаресурсы»
Internet marketing as a basis for increasing demand for products and services of cultural institutionsPublication date: 22.05.2019Topical issues of law, economic and management
- Lvova Elena Nikolaevna, Gansukh Lkhagvazhav
- Work direction:
- Менеджмент и маркетинг
- The article analyzes use of the potential internet technologies in marketing communications of organizations and cultural institutions museum-type to increase the demand for cultural products and develop new technologies of interaction with the youth audience. Internet marketing is considered, on one side, as a condition of actualization cultural heritage and preservation of value attitude to it, and from other side – as a condition of competitiveness cultural institutions on the basis of their reflection in the "digital environment". The article presents information on the use of museum podcasts as well as sociological data showing the impact of marketing on museum attendance.