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List of publications on a keyword: «marketing»

  • Internet marketing as a basis for increasing demand for products and services of cultural institutions

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Elena N. Lvova, Lkhagvazhav Gansukh
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article analyzes use of the potential internet technologies in marketing communications of organizations and cultural institutions museum-type to increase the demand for cultural products and develop new technologies of interaction with the youth audience. Internet marketing is considered, on one side, as a condition of actualization cultural heritage and preservation of value attitude to it, and from other side – as a condition of competitiveness cultural institutions on the basis of their reflection in the "digital environment". The article presents information on the use of museum podcasts as well as sociological data showing the impact of marketing on museum attendance.
    Keywords:
    Keywords: Internet communications, marketing, culture management, Museum product, media resources
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  • Sovershenstvovanie upravleniia protsessom formirovaniia i funktsionirovaniia industrial'nykh parkov v regionakh Rossii

    Book Chapter
    Education and science: current trends No 2
    Authors:
    Georgii M. Samostroenko, Olga V. Shatokhina
    Work direction:
    Парадигмы современной науки
    Abstract:
    The creation of industrial parks is one of the promising trends in the development of real economic sectors of the regional economy. The condition for maximizing the use of industrial parks is the organization of effective management. This monograph sets out recommendations related to improving management efficiency and creating industrial parks in the regions of Russia.
    Keywords:
    Management, industrial parks, the process of forming industrial parks, the process of functioning of industrial parks, key performance indicators, assessment of the effectiveness of the functioning of industrial parks, marketing complementarity
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