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List of publications on a keyword: «marketing»

  • Classification and Features of Banking Services Strategies Promotion

    Book Chapter
    Culture. Science. Education: Current Issues
    Authors:
    Ekaterina V. Pisareva, Elena I. Shevchenko
    Work direction:
    Глава 2. Наука
    Abstract:
    In order to retain loyal customers and attract prospective ones, commercial banks need to effectively build a corporate strategy that is aimed at studying customers’ needs. The main channels for promoting the services of a commercial bank are described. The authors of the article come to the conclusion that in conditions of increasing competition, credit organizations are moving away from traditional methods of customer service and increasingly resorting to the use of new remote sales channels.
    Keywords:
    strategy, marketing, bank strategy, commercial bank, banking services promotion, communication strategy
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  • Business Simulation in the System of Preparation of MSc. Students

    Research Article
    Development of education No 2 (8)
    Author:
    Maria M. Bernstein
    Work direction:
    Theoretical and Applied Education Research
    Abstract:
    Difficulties and problems of business education are theoretically considered in the article. The advantages of traditional Western business education and the problems of young managers that are not ready for business activity in the environment of developing markets are highlighted. Methods of research. The author has examined the conditions of business education in Russia, its content and approaches to teaching. In the course of research, the author provides the idea that the solution to the problem of business education is based on innovation of the curriculum, implementation of interactive methods of teaching and creating the atmosphere of cross-cultural communication in the groups of MSc. students. Results of research. It is defined that setting up an innovative MSc. Program completely taught in English to multinational groups of students created cross-cultural environment in class. The curriculum has comprised the components of Russian and Western business school tracks. It is defined that the implementation of innovative methodological approaches to teaching based on modeling of manager’s professional activity is an indispensable educational means of creating the skills demanded. The author demonstrates the advantages of Markstrat simulation game in teaching marketing. It is proved that innovative business simulation helps to create the situation of authentic communication in the classroom, boosts teambuilding and provides practice of decision-making techniques. The author proves that the hypothesis of the article is correct and the way to solve the problem of business education is found.
    Keywords:
    marketing, business education, MSc, Program in English, role play, Markstrat simulation game
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  • Advantages and problems of digital marketing in Kazakhstan

    Conference Paper
    Law, Economics and Management: Theory and Practice
    Authors:
    Dina A. Kadukova, Zhangul' K. Basshieva
    Work direction:
    Экономика предпринимательства
    Abstract:
    In this article, the concept of digital marketing is considered as one of the components of marketing. Special attention is paid to its advantages and problems. Search engine usage statistics and their age category are considered separately among web users. The relevance of this article is due to the fact that digital technologies are actively being introduced into our lives. Simplifying public and business access to government services, speeding up information exchange, creating new business opportunities, creating new digital products, etc.
    Keywords:
    Internet, advertising, digital marketing, Digital Kazakhstan, digital channels, media, digital agencies
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  • Conceptual Marketing Planning in retail trading

    Conference Paper
    Law, economics and management: current issues
    Authors:
    Oksana I. Radina, Nadezhda A. Dmitrienko, Mariia V. Uvarova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article deals with the disclosure of the essence of marketing as a concept and a set of actions. In this regard, marketing planning is considered as a tactical marketing plan and strategic marketing plan. Using the example of L’Etoile network trading, the authors’ position of the marketing aspects of tactical and strategic planning in the organization’s activity is presented in the article. As part of the competitive strategy of the L’Etoile network, the authors presented a set of measures to improve the tactical and strategic planning of the company.
    Keywords:
    retail trading, L'Etoile retail chains, marketing concept, marketing planning
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  • Problems of belarusian universities in the formation of a set of applicants for economic specialties

    Research Article
    Development of education No 3 (5)
    Author:
    Roza A. Lizakova
    Work direction:
    Discourse
    Abstract:
    The article discusses the factors affecting the decrease of applicants to Universities of Belarus at economic faculties, recommendations for using positioning strategies, based on marketing personal competences are offered with the purpose of strengthening competitive advantages of individual university.
    Keywords:
    university, Belarus, economic specialty, positioning, Internet marketing of professional competences
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  • Internet marketing as a basis for increasing demand for products and services of cultural institutions

    Conference Paper
    Topical issues of law, economic and management
    Authors:
    Elena N. Lvova, Lkhagvazhav Gansukh
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article analyzes use of the potential internet technologies in marketing communications of organizations and cultural institutions museum-type to increase the demand for cultural products and develop new technologies of interaction with the youth audience. Internet marketing is considered, on one side, as a condition of actualization cultural heritage and preservation of value attitude to it, and from other side – as a condition of competitiveness cultural institutions on the basis of their reflection in the "digital environment". The article presents information on the use of museum podcasts as well as sociological data showing the impact of marketing on museum attendance.
    Keywords:
    Keywords: Internet communications, marketing, culture management, Museum product, media resources
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  • Sovershenstvovanie upravleniia protsessom formirovaniia i funktsionirovaniia industrial'nykh parkov v regionakh Rossii

    Book Chapter
    Education and science: current trends No 2
    Authors:
    Georgii M. Samostroenko, Olga V. Shatokhina
    Work direction:
    Парадигмы современной науки
    Abstract:
    The creation of industrial parks is one of the promising trends in the development of real economic sectors of the regional economy. The condition for maximizing the use of industrial parks is the organization of effective management. This monograph sets out recommendations related to improving management efficiency and creating industrial parks in the regions of Russia.
    Keywords:
    management, industrial parks, the process of forming industrial parks, the process of functioning of industrial parks, key performance indicators, assessment of the effectiveness of the functioning of industrial parks, marketing complementarity
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