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List of publications on a keyword: «демотиватор»

  • Representation of culinary and gastronomic code of modern culture in demotivators: linguistic and cultural aspect

    Review Article
    Ethnic Culture Volume 5 No 3
    Authors:
    Olga A. Dimitrieva, Diana V. Andreeva
    Work direction:
    World languages and literature
    Abstract:
    Culinary and gastronomic code of modern culture, represented in a polymodal text, namely in demotivators, is of particular interest from the point of view of axiological perspective. The relevance of this topic is connected with the study of the creolized text and the ways of explication of modern values in the verbal and visual components of the demotivator. The material for the study is demotivators of culinary and gastronomic topics that are freely available on the Internet. A distinctive feature is a verbal / non-verbal indication, firstly, of the cultural component of the region; secondly, of the way of representing professional activity or any distinctive character trait. The main method is a comprehensive analysis of a demotivator. “Tradition – innovation” dichotomy is realized in demotivators. If the verbal component of the demotivator contains an indication of a foreign dish, then the visual component includes typical, traditional dishes for a particular culture. Conversely, traditional names of dishes or food products receive an “innovative” interpretation. Professional activity is a distinctive feature in the design of the dish, the method of cooking and the contents. There is an appeal not only to the background knowledge about the stereotypes of the professional sphere and nutrition practices, but also to the general cultural background.
    Keywords:
    linguoculture, creolized text, demotivator, culinary and gastronomic code of culture, media discourse
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  • Sovremennaia motivatsiia: krizis ili vozrozhdenie

    Proceeding
    Education, innovation, research as a resource for community development
    Author:
    Iuliia B. Nadtochii
    Work direction:
    Исследования в образовании и образовательные практики как инструмент принятия решений
    Abstract:
    В статье излагается авторский взгляд на современную мотивацию. Предпринята попытка ответить на вопрос: существуют ли новые мотиваторы или новое по-прежнему рассматривается как хорошо забытое старое, только обозначенное новыми терминами? Также приведены результаты исследований мотивации студентов к посещению занятий в образовательной организации, проводимых на протяжении многих лет.
    Keywords:
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