List of publications on a keyword: «tourist demand»
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Improvement of Regional Management of Consumer Demand in the Tourist and Recreational Complex on the Principles of Marketing
Book Chapter
Law and economic development: current issues- Authors:
- Iuliia V. Zolotareva, Genrikh E. Airikh, Arkadii E. Kurov
- Work direction:
- Глава 7
- Abstract:
- The tourist and recreational region is highly profitable from the point of view of macroeconomic indicators. The interests of consumers today are determined by a healthy lifestyle and a desire to broaden their horizons. In order to maintain its competitiveness, it is necessary to improve not only the range of services provided, but also to motivate consumers to travel. The main tool in solving this problem is marketing and its components. In addition, it is necessary to use a variety of tools of Internet resources based on artificial intelligence, which will lead to the formation of a more tangible brand of the region and its repositioning.
- Keywords:
- interests, needs, recreational region, tourist demand, tourist offer, marketing mechanism