Principles of the New Ecosystem Formation: economic aspects
- Authors:
- Oksana I. Radina, Olga I. Malinina
- Work direction:
- Глава 4
- Abstract:
- This chapter discusses the relevance of using omnichannel technologies and strategies in the market creative clusters. The study was based on analytical materials from websites of the creative cluster services market and the results of using the benchmarking method. The authors present an analysis of the distinctive features of creative clusters that can influence the development of the ecosystem of creative entrepreneurs, ensuring their emergence, development, and the formation of economic ties at the present stage of development of the digital economy. The chapter also describes ways and strategies for omnichannel in the creative industries market, which can revolutionize customer interactions.
- Keywords:
- digital technologies, digital tools, creative industries, creative clusters, omnichannel approach, omnichannel strategy
Principles of the New Ecosystem Formation: economic aspects