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List of publications on a keyword: «creative clusters»

  • Creative clusters: development challenges

    Proceeding
    Modern trends in management, economics and business: from theory to practice
    Authors:
    Tatiana I. Bannikova, Ekaterina A. Chudinova
    Work direction:
    Историко-теоретические аспекты экономики и предпринимательства
    Abstract:
    The article presents a study of creative clusters as a promising form of organization of creative entrepreneurial activity, which has a significant impact on the development of urban and regional economies. The role of creative clusters in the development of regional economies is identified. Key challenges such as limited funding opportunities for projects, a lack of qualified personnel capable of managing clusters flexibly, and a weak infrastructure, as well as bureaucratic and administrative barriers that hinder the functioning and development of creative clusters, are identified.
    Keywords:
    creative economy, creative cluster, problems of developing creative clusters
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  • Strategiia omnikanal'nogo marketinga kreativnykh klasterov

    Book Chapter
    Principles of the New Ecosystem Formation: economic aspects
    Authors:
    Oksana I. Radina, Olga I. Malinina
    Work direction:
    Глава 4
    Abstract:
    This chapter discusses the relevance of using omnichannel technologies and strategies in the market creative clusters. The study was based on analytical materials from websites of the creative cluster services market and the results of using the benchmarking method. The authors present an analysis of the distinctive features of creative clusters that can influence the development of the ecosystem of creative entrepreneurs, ensuring their emergence, development, and the formation of economic ties at the present stage of development of the digital economy. The chapter also describes ways and strategies for omnichannel in the creative industries market, which can revolutionize customer interactions.
    Keywords:
    digital technologies, digital tools, creative industries, creative clusters, omnichannel approach, omnichannel strategy
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