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List of publications on a keyword: «new media»

  • A Study of the Symbiotic Relationship Between Traditional and New Media in China and Its Impact on the Marketing Strategies of Chinese Enterprises

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Yiyang Wang, Wenxiao Xu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    This study examines the evolution of the communication landscape in China, highlighting the symbiotic fusion of traditional and new media and its profound implications for the marketing strategies of Chinese enterprises. Statistical analysis emphasises the steady dominance of traditional media, with television, newspapers and radio retaining significant audience shares. In contrast, the growing landscape of new media, exemplified by platforms such as WeChat, Weibo and Douyin, demonstrates unprecedented digital penetration. The empirical prevalence of both media modalities calls for a realignment of marketing strategies: market segmentation, cross-media campaigns, neuroscience research and algorithmic modelling become key tools to optimise brand resonance and consumer engagement.
    Keywords:
    new media, traditional media, symbiotic relationship, marketing strategies, media interaction
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  • THE ESSENCE OF NEW NEWS MEDIA IN CHINA

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Wenxiao Xu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    The article examines the essence of new news media in China, their role in the formation of public opinion and the development of information space. This article analyses the influence of new media on the society and culture of China, as well as their transformation in the conditions of modern information space. Special attention is paid to social networks and their use for news dissemination, formation of public opinion and interaction between people.
    Keywords:
    Internet, China, media, social networks, new media, news
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  • Evolution of Media in China: From Traditional News Outlets to New Media

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Wenxiao Xu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    This article explores the transformation of China's media landscape, highlighting the shift from traditional news outlets to the emergence of new media platforms. Historically, news dissemination in China was dominated by state-controlled media organizations, limiting public participation and freedom of expression. However, with the advent of the internet, social media, and online news portals, the Chinese population now has unprecedented access to information and the ability to engage in public discourse. The rapid growth of social media platforms and the rise of online news portals have challenged the traditional notion of news reporting and provided more diverse perspectives. Nonetheless, the government's censorship efforts and control of content raise concerns about freedom of expression. This article concludes by discussing the challenges and opportunities presented by the evolution of media in China.
    Keywords:
    China, Social media, media landscape, traditional news outlets, new media platforms, state-controlled media, online news portals, citizen journalism, censorship, freedom of expression, government control
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