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List of publications on a keyword: «новые медиа»

  • A Study of the Symbiotic Relationship Between Traditional and New Media in China and Its Impact on the Marketing Strategies of Chinese Enterprises

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Yiyang Wang, Wenxiao Xu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    This study examines the evolution of the communication landscape in China, highlighting the symbiotic fusion of traditional and new media and its profound implications for the marketing strategies of Chinese enterprises. Statistical analysis emphasises the steady dominance of traditional media, with television, newspapers and radio retaining significant audience shares. In contrast, the growing landscape of new media, exemplified by platforms such as WeChat, Weibo and Douyin, demonstrates unprecedented digital penetration. The empirical prevalence of both media modalities calls for a realignment of marketing strategies: market segmentation, cross-media campaigns, neuroscience research and algorithmic modelling become key tools to optimise brand resonance and consumer engagement.
    Keywords:
    new media, traditional media, symbiotic relationship, marketing strategies, media interaction
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  • THE ESSENCE OF NEW NEWS MEDIA IN CHINA

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Wenxiao Xu
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    The article examines the essence of new news media in China, their role in the formation of public opinion and the development of information space. This article analyses the influence of new media on the society and culture of China, as well as their transformation in the conditions of modern information space. Special attention is paid to social networks and their use for news dissemination, formation of public opinion and interaction between people.
    Keywords:
    Internet, China, media, social networks, new media, news
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