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List of publications on a keyword: «Key words: territorial brand»

  • Museums as a means of territorial development of regions

    Proceeding
    Relevant issues of management, economics and economic security
    Author:
    Irina S. Kliuchevskaia
    Work direction:
    Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование
    Abstract:
    The article discusses the features of the use of museums in the formation of the brand of Russian cities. The influence of using the potential of museums in the city or region to attract attention to these areas and cities in order to increase their recognition and memorability. Directions of development of Museum activity in regions are defined.
    Keywords:
    Key words: territorial brand, cultural potential of the region, city brand, brand formation
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