The Topical Issues of the Humanities and Social Sciences: from Theory to Practice
- Author:
- Yun Gao
- Work direction:
- Теория и методика физического воспитания, спортивной тренировки, оздоровительной и адаптивной физической культуры
- Abstract:
- This study aims to investigate sports music consumption behavior in the era of big data, with a focus on understanding the characteristics and patterns of music engagement among sports enthusiasts. Utilizing a combination of qualitative and quantitative research methods, the study explores the role of music in enhancing sports performance, motivation, and fan engagement. By analyzing large-scale data sets, the research identifies key trends and patterns in sports music consumption, revealing preferences, behaviors, and motivations behind the choice of music. The findings of this study contribute to a deeper understanding of the intersection between sports and music, offering insights into how music can be effectively utilized to enhance sports performance and fan experience. The sports music consumption behavior in the big data era offers new opportunities for sports organizations, marketers, and music industry players to leverage music for strategic advantage.
- Keywords:
- Big Data, sports music, consumption behavior
The Topical Issues of the Humanities and Social Sciences: from Theory to Practice