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List of publications on a keyword: «resource potential»

  • Marketing territorii v optimizatsii upravleniia sotsial'no-ekonomicheskim razvitiem malykh gorodov Rossii

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Viacheslav I. Lapshin
    Work direction:
    Глава 4
    Abstract:
    The study focuses on the demand for marketing tools in modern conditions in managing the development of problematic territorial-administrative entities of Russia. Despite the increase in the number of studies of individual aspects of territorial marketing (image, destinations), there is a lack of a comprehensive approach to solving the problem of optimizing the structure of the economy and ensuring sustainable development of small towns in Russia. The need to consider not individual areas of territorial marketing, as applied to small towns, but to develop a unified approach to resolving the problems of development lags based on a study of typical representatives in this category is substantiated. In modern conditions, the definition of «unique» market positions, based on the introduction of marketing technologies into the management of a problematic municipality, with their subsequent «business conversion», their most optimal positioning.
    Keywords:
    Management, strategy, sustainable development, optimization, monitoring, resource potential, small towns, territorial marketing
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  • Sustainability as a Generalized Indicator of the Efficiency of Using the Resource Potential of Consumer Cooperation in the Service Market

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Olga A. Chistiakova
    Work direction:
    Глава 3
    Abstract:
    The author seeks to expand existing theoretical knowledge and suggest the author's definition of "sustainability" in relation to the consumer cooperation system based on a literary review. Despite the fact that other reviews present a significant number of aspects and characteristics related to sustainability, this study examines additional substantive characteristics, such as digitalization in the field of cooperative graduate education, and the competitive advantages of consumer cooperation. Based on the study of the consumer cooperation sustainability, all the cooperative advantages are combined into multilevel systemic aspects and the most significant for the sustainable development of cooperation are distinguished. The author proposes scientific and methodological approach, which consists in considering the types of sustainability and systematization of indicators for its assessment using system analysis.
    Keywords:
    sustainable development, consumer cooperation, sustainability, resource potential, service market
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