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List of publications on a keyword: «креативный кластер»

  • Funktsii kreativnogo klastera v marketingovykh kommunikatsiiakh regiona v razreze steikkholderov

    Conference Paper
    Current issues of integrating science and practice in the context of transforming socio-economic systems
    Authors:
    Irina A. Krasiuk, Iana A. Ivakina, Dmitrii A. Agranovskii
    Work direction:
    Актуальные вопросы экономики и менеджмента в условиях цифровой трансформации
    Abstract:
    В статье рассматривается роль креативного кластера в системе маркетинговых коммуникаций региона. Показано, что развитие креативной экономики и преобразование коммуникационной среды смещают логику территориального маркетинга: вместо централизованной передачи сообщений на первый план выходит выстраивание условий для создания смыслов. Особое место в этой среде занимает креативный кластер, функции которого систематизированы в работе применительно к различным группам стейкхолдеров. Практическая значимость исследования определяется применимостью предложенной классификации при разработке коммуникационных стратегий регионов и проектировании программ развития креативных кластеров.
    Keywords:
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  • Creative clusters: development challenges

    Conference Paper
    Modern trends in management, economics and business: from theory to practice
    Authors:
    Tatiana I. Bannikova, Ekaterina A. Chudinova
    Work direction:
    Историко-теоретические аспекты экономики и предпринимательства
    Abstract:
    The article presents a study of creative clusters as a promising form of organization of creative entrepreneurial activity, which has a significant impact on the development of urban and regional economies. The role of creative clusters in the development of regional economies is identified. Key challenges such as limited funding opportunities for projects, a lack of qualified personnel capable of managing clusters flexibly, and a weak infrastructure, as well as bureaucratic and administrative barriers that hinder the functioning and development of creative clusters, are identified.
    Keywords:
    creative economy, creative cluster, problems of developing creative clusters
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  • Влияние цифровых технологий на развитие и функционирование креативных кластеров

    Conference Paper
    Law, Economics and Management
    Author:
    Tatiana I. Bannikova
    Work direction:
    Социально-экономическое развитие общества
    Abstract:
    The article provides an analysis of the impact of digital technologies on the development of the creative economy, including creative clusters. It emphasizes that digitalization is an integral part of the development of any modern system and industry, including the creative economy. The article identifies the main advantages that clusters can gain from the current level of digitalization, as well as the challenges that cluster residents may face in this process.
    Keywords:
    innovation, digital technologies, collaboration, creative economy, creative cluster, virtual spaces
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  • Strategies for the development of creative clusters in collaboration with universities

    Conference Paper
    Relevant issues of management, economics and economic security
    Author:
    Ekaterina A. Chudinova
    Work direction:
    Мировая и региональная экономика
    Abstract:
    In the context of the development of the creative economy, creative clusters are becoming increasingly important. In recent years, one of the areas of cluster development has become relevant – cooperation with professional educational organizations. The article discusses issues related to the formation and development of creative clusters; the relevance of their collaboration with universities is substantiated; the author's approach to the formation of strategies for the development of creative clusters in the regions is presented
    Keywords:
    higher education, collaboration, creative economy, creative cluster, development strategies
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  • The structure of the creative cluster in the context of interaction with universities

    Conference Paper
    Relevant issues of management, economics and economic security
    Author:
    Tatiana I. Bannikova
    Work direction:
    Проблемы и перспективы развития малого бизнеса
    Abstract:
    The article presents an analysis of the principles of creating creative clusters formed in collaboration with universities. The main participants of creative clusters and their role both in the development of the cluster itself and for universities are identified. It is emphasized that communication between the main residents of the cluster allows you to create creative innovative projects in the process of joint interaction. At the same time, such interaction can have both commercial and non-commercial effects
    Keywords:
    university, collaboration, creative economy, creative cluster, clustering, residents
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