En
Register Log in

List of publications on a keyword: «creative cluster»

  • Strategies for the development of creative clusters in collaboration with universities

    Proceeding
    Relevant issues of management, economics and economic security
    Author:
    Ekaterina A. Chudinova
    Work direction:
    Мировая и региональная экономика
    Abstract:
    In the context of the development of the creative economy, creative clusters are becoming increasingly important. In recent years, one of the areas of cluster development has become relevant – cooperation with professional educational organizations. The article discusses issues related to the formation and development of creative clusters; the relevance of their collaboration with universities is substantiated; the author's approach to the formation of strategies for the development of creative clusters in the regions is presented
    Keywords:
    higher education, collaboration, creative economy, creative cluster, development strategies
    Go 

  • The structure of the creative cluster in the context of interaction with universities

    Proceeding
    Relevant issues of management, economics and economic security
    Author:
    Tatiana I. Bannikova
    Work direction:
    Проблемы и перспективы развития малого бизнеса
    Abstract:
    The article presents an analysis of the principles of creating creative clusters formed in collaboration with universities. The main participants of creative clusters and their role both in the development of the cluster itself and for universities are identified. It is emphasized that communication between the main residents of the cluster allows you to create creative innovative projects in the process of joint interaction. At the same time, such interaction can have both commercial and non-commercial effects
    Keywords:
    university, collaboration, creative economy, creative cluster, clustering, residents
    Go 

  • Strategiia omnikanal'nogo marketinga kreativnykh klasterov

    Book Chapter
    Principles of the New Ecosystem Formation: economic aspects
    Authors:
    Oksana I. Radina, Olga I. Malinina
    Work direction:
    Глава 4
    Abstract:
    This chapter discusses the relevance of using omnichannel technologies and strategies in the market creative clusters. The study was based on analytical materials from websites of the creative cluster services market and the results of using the benchmarking method. The authors present an analysis of the distinctive features of creative clusters that can influence the development of the ecosystem of creative entrepreneurs, ensuring their emergence, development, and the formation of economic ties at the present stage of development of the digital economy. The chapter also describes ways and strategies for omnichannel in the creative industries market, which can revolutionize customer interactions.
    Keywords:
    digital technologies, digital tools, creative industries, creative clusters, omnichannel approach, omnichannel strategy
    Go