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List of publications on a keyword: «creative cluster»

  • Creative clusters: development challenges

    Proceeding
    Modern trends in management, economics and business: from theory to practice
    Authors:
    Tatiana I. Bannikova, Ekaterina A. Chudinova
    Work direction:
    Историко-теоретические аспекты экономики и предпринимательства
    Abstract:
    The article presents a study of creative clusters as a promising form of organization of creative entrepreneurial activity, which has a significant impact on the development of urban and regional economies. The role of creative clusters in the development of regional economies is identified. Key challenges such as limited funding opportunities for projects, a lack of qualified personnel capable of managing clusters flexibly, and a weak infrastructure, as well as bureaucratic and administrative barriers that hinder the functioning and development of creative clusters, are identified.
    Keywords:
    creative economy, creative cluster, problems of developing creative clusters
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  • Влияние цифровых технологий на развитие и функционирование креативных кластеров

    Proceeding
    Law, Economics and Management
    Author:
    Tatiana I. Bannikova
    Work direction:
    Социально-экономическое развитие общества
    Abstract:
    The article provides an analysis of the impact of digital technologies on the development of the creative economy, including creative clusters. It emphasizes that digitalization is an integral part of the development of any modern system and industry, including the creative economy. The article identifies the main advantages that clusters can gain from the current level of digitalization, as well as the challenges that cluster residents may face in this process.
    Keywords:
    innovation, digital technologies, collaboration, creative economy, creative cluster, virtual spaces
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  • Strategies for the development of creative clusters in collaboration with universities

    Proceeding
    Relevant issues of management, economics and economic security
    Author:
    Ekaterina A. Chudinova
    Work direction:
    Мировая и региональная экономика
    Abstract:
    In the context of the development of the creative economy, creative clusters are becoming increasingly important. In recent years, one of the areas of cluster development has become relevant – cooperation with professional educational organizations. The article discusses issues related to the formation and development of creative clusters; the relevance of their collaboration with universities is substantiated; the author's approach to the formation of strategies for the development of creative clusters in the regions is presented
    Keywords:
    higher education, collaboration, creative economy, creative cluster, development strategies
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  • The structure of the creative cluster in the context of interaction with universities

    Proceeding
    Relevant issues of management, economics and economic security
    Author:
    Tatiana I. Bannikova
    Work direction:
    Проблемы и перспективы развития малого бизнеса
    Abstract:
    The article presents an analysis of the principles of creating creative clusters formed in collaboration with universities. The main participants of creative clusters and their role both in the development of the cluster itself and for universities are identified. It is emphasized that communication between the main residents of the cluster allows you to create creative innovative projects in the process of joint interaction. At the same time, such interaction can have both commercial and non-commercial effects
    Keywords:
    university, collaboration, creative economy, creative cluster, clustering, residents
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  • Strategiia omnikanal'nogo marketinga kreativnykh klasterov

    Book Chapter
    Principles of the New Ecosystem Formation: economic aspects
    Authors:
    Oksana I. Radina, Olga I. Malinina
    Work direction:
    Глава 4
    Abstract:
    This chapter discusses the relevance of using omnichannel technologies and strategies in the market creative clusters. The study was based on analytical materials from websites of the creative cluster services market and the results of using the benchmarking method. The authors present an analysis of the distinctive features of creative clusters that can influence the development of the ecosystem of creative entrepreneurs, ensuring their emergence, development, and the formation of economic ties at the present stage of development of the digital economy. The chapter also describes ways and strategies for omnichannel in the creative industries market, which can revolutionize customer interactions.
    Keywords:
    digital technologies, digital tools, creative industries, creative clusters, omnichannel approach, omnichannel strategy
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