Development of the Russian socio-economic system: challenges and prospects
- Author:
- Viacheslav I. Lapshin
- Work direction:
- Глава 4
- Abstract:
- The study focuses on the demand for marketing tools in modern conditions in managing the development of problematic territorial-administrative entities of Russia. Despite the increase in the number of studies of individual aspects of territorial marketing (image, destinations), there is a lack of a comprehensive approach to solving the problem of optimizing the structure of the economy and ensuring sustainable development of small towns in Russia. The need to consider not individual areas of territorial marketing, as applied to small towns, but to develop a unified approach to resolving the problems of development lags based on a study of typical representatives in this category is substantiated. In modern conditions, the definition of «unique» market positions, based on the introduction of marketing technologies into the management of a problematic municipality, with their subsequent «business conversion», their most optimal positioning.
- Keywords:
- Management, strategy, sustainable development, optimization, monitoring, resource potential, small towns, territorial marketing
Development of the Russian socio-economic system: challenges and prospects