Defiant advertising, or How advertisers attract the attention of young people to fast food products through outrage

Book Chapter

Open Access

Published in:: Monograph «Vectors of socio-economic development in Russia. Modern challenges and opportunities»
Authors:: Svetlana A. Goriunova ¹ , Irina V. Mkrtumova ¹
Work direction:: Глава 12
Pages:: 170-179
Received: 27 December 2023
Rating:
Article accesses:: 778
Published in:: РИНЦ
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¹ FSBEI of HE "Plekhanov Russian University of Economics"

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