SMM as a technology for forming the external image of a university (using the example of the VKontakte community of Nizhnevartovsk State University)

Proceeding
DOI: 10.31483/r-154708
Open Access
All-Russian scientific and practical conference «Law, Economics and Management»
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Published in:
All-Russian scientific and practical conference «Law, Economics and Management»
Author:
Natalia V. Zakharova 1
Scientific adviser:
Iuliia V. Bezborodova1
Work direction:
Менеджмент и маркетинг
Pages:
53-58
Received: 11 March 2026

Rating:
Article accesses:
31
1 FSBEI of HE “Nizhnevartovsk State University”
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