Tat'iana S. Kochetkova

Place of work

Organization:
Ivanovskii filial FGBOU VO "Rossiiskii ekonomicheskii universitet im. G.V. Plekhanova"
Degree:
candidate of economic sciences

Author's articles(1)

Otsenka potentsiala turistskogo kompleksa regiona kak instrument diagnostiki effektivnosti upravleniia biznes-protsessami i informatsionnymi tekhnologiiami

13.09.2022

Annotation

the research is based on the methodology of assessing the potential of the tourist complex of the region. The application of the methodology made it possible to conduct a qualitative expert assessment of the reproduction of the tourist resources of the region on the example of the Ivanovo region, a single destination. SWOT analysis was chosen as the main method, which made it possible to conduct a comprehensive strategic analysis of the industry and its external environment. The assessment of the potential of the tourist complex is aimed at identifying the most promising tourist destinations i...
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