Tsifrovye tekhnologii na rynke telekommunikatsionnykh uslug (na primere kompanii Rostovskoi oblasti)
Annotation
in the chapter examines the relevance of the use of unique technologies in the telecommunications services market. The research is based on statistical reports, analytical materials of telecommunication services market sites, and the benchmarking method. The authors present an analysis of factors that can affect the competitiveness of the development of the telecommunications market at the present stage of the development of the digital economy, and also characterize the ways of manifestation of omnichannel that can revolutionize interaction with customers.
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