Aleksei V. Sleznio

The article presents a comprehensive analysis of the International Football Tournament in memory of the Kutyrev brothers as an effective model of socio-cultural integration. The organizational and managerial aspects of holding an international event in the conditions of a small city are considered. Particular attention is paid to the study of the educational and educational potential of the tournament, the analysis of the mechanisms of intercultural communication between participants from different countries and regions. The effectiveness of sport as a tool of "soft power" in strengthening int...