Яшина А. В.

The article examines the socio-psychological mechanisms of managing urban population behavior in the context of legal socialization and the development of responsible environmental attitudes. The research aims to analyze methods of positive reinforcement on public motivation that facilitate the transition of external regulatory requirements into conscious personal attitudes. Based on the results of applied field studies and public surveys, the factors determining readiness for pro-social actions are revealed. The study demonstrates the influence of clear visual messaging, social approval mecha...