Product innovation potential: types of "gaps" and ways to overcome them
Annotation
the presented material outlines the author’s approach to structuring the innovative potential of a product (IPP) as an integral characteristic formed through the interaction of the enterprise’s innovative potential and the innovative potential of the environment. It is shown that the IPP cannot be studied in isolation from the infrastructure parameters of the external environment and cooperation ties with counterparties. A diagram of the interrelation of IPP elements is presented, including the product’s business environment and the levels of the environment’s innovative potential – internatio...
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