Valeria V. Burkot

the article examines linguistic and stylistic strategies used to attract readers’ attention in English-language online media headlines covering sustainable fashion and the environmental impact of the clothing industry. A qualitative analysis is applied to a purposively selected set of headlines from The Guardian and British Vogue. The analysis focuses on metaphor, evaluative vocabulary, interrogative structures, quotation, practical reader address and curiosity-building devices. The article argues that sustainable-fashion coverage combines emotional and informational appeals: headlines frame e...