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List of publications on a keyword: «positioning»

  • The specifics of the PR communications organization for the Russian brand in the CIS market

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Sofia O. Zykova, Nikolai V. Usov
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    PR-коммуникации, продвижение, страны СНГ, международный рынок, позиционирование, медиарынок, СМИ, локальный партнер, локализация, международная коммуникация.
    Keywords:
    positioning, localization, mass media, promotion, PR communications, CIS countries, international market, media market, local partner, international communication
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  • Problems of belarusian universities in the formation of a set of applicants for economic specialties

    Research Article
    Development of education No 3 (5)
    Author:
    Roza A. Lizakova
    Work direction:
    Discourse
    Abstract:
    The article discusses the factors affecting the decrease of applicants to Universities of Belarus at economic faculties, recommendations for using positioning strategies, based on marketing personal competences are offered with the purpose of strengthening competitive advantages of individual university.
    Keywords:
    university, Belarus, economic specialty, positioning, Internet marketing of professional competences
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