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List of publications on a keyword: «медиатизация»

  • Discursive Evolution and Pragmatic Ambivalence of the Idiom ‘Ride or Die’ in American Linguoculture

    Research Article
    Ethnic Culture Volume 8 No 3
    Authors:
    Nadezhda O. Samarkina, Aida R. Nurutdinova
    Work direction:
    World languages and literature
    Abstract:
    The study examines the linguacultural transformation of the image of unconditional loyalty in American English through the evolution of the idiom ‘ride or die’ — from a marker of criminal solidarity in African American English and 1990s hip-hop to its current pragmatic duality, where positive evaluation of absolute loyalty coexists with critique of toxic codependency in digital media. The empirical base comprises over 500 contexts: song lyrics, dictionary definitions, social media posts, icles from Cosmopolitan and Refinery, Reddit discussions, and materials from “The Ride or Die Project” (2013–2015), introduced into scholarly circulation for the first time. The methodology, grounded in the discursive paradigm, employs semantic-stylistic, discursive, contextual analysis and linguacultural interpretation based on V. I. Karasik’s model. The findings reveal that the key internal mechanisms are semantic broadening and grammaticalisation, corroborated by data from the Corpus of Contemporary American English (COCA), while external drivers include mediatisation and consumerisation. Institutional recognition is marked by the idiom’s inclusion in Merriam-Webster Dictionary, Urban Dictionary, Green’s Dictionary of Slang. In contemporary discourse, the idiom exhibits pragmatic duality: positive evaluations in youth and consumer contexts coexist with critical reinterpretations of absolute loyalty as a marker of toxic codependency in feminist and psychological media. Analysis of “The Ride or Die Project” shows that critique of the concept is not exclusively a 2020s phenomenon: reflexive practices documented in 2013–2015 included rhetorical questions, metaphors of resource depletion, and calls for self-devotion that anticipated the feminist narrative. The study identifies pragmalinguistic mechanisms of critical reinterpretation: pragmatic reaccentuation, semantic differentiation, discursive marking, and reframing. A three-stage model of discursive evolution of a subcultural concept is proposed.
    Keywords:
    semantic transformation, image of unconditional loyalty, African American English, hip-hop culture, mediatisation, pragmatic duality
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  • The influence of security factors on the organization and methodology of international sports competitions (using the example of the Olympic Games of 1972-1984)

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Polina S. Zotova, Nina N. Trotsenko
    Work direction:
    Социально-экономические процессы в обществе
    Abstract:
    The article examines the transformation of organizational and methodological approaches to ensuring security at the Olympic Games in the period from 1972 to 1984. Based on the analysis of historical documents, parliamentary reports and scientific research, it is shown that the terrorist attack on the Munich Olympics (1972) became the starting point for the formation of a new model of organizing sports mega-events – the "Olympic fortress". Special attention is paid to the impact of these changes on the competition infrastructure, the psychological training of athletes, the work regulations of coaching staffs and the logistics of moving delegations. The conclusion is made about the need to integrate safety measures into the sports event management system as an integral element of modern methods of physical education and sports training.
    Keywords:
    psychological training, sports infrastructure, The Munich tragedy, the Olympic Games, the security of sporting events, counterterrorism, organization of competitions, mediatization of sports
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  • Strategiia prodvizheniia sovremennogo universiteta v proektsii kommunikatsionnykh trendov

    Conference Paper
    Education, innovation, research as a resource for community development
    Authors:
    Elena A. Shabanova, Ekaterina A. Iudina
    Work direction:
    Образовательный процесс в высшей профессиональной школе
    Abstract:
    Характер и динамика развития цифровых и коммуникационных технологий, интенсификация их внедрения в различные сферы социальных отношений и сектора экономики, общие тенденции усложнения глобальной информационной экосистемы обозначили повышенный интерес теоретиков и практиков к проблемам осмысления коммуникационного пространства, его контуров и принципов функционирования в ракурсе новых креативных решений и технологических возможностей. Указанные обстоятельства оказывают влияние и на характер проектирования стратегии позиционирования и продвижения современных университетов.
    Keywords:
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  • Mediatizatsiia obrazovaniia: ot innovatsii do pereformatirovaniia

    Conference Paper
    Current trends in the development of education system
    Author:
    Vladislav M. Karelin
    Work direction:
    Современные технологии в образовании
    Abstract:
    В статье проанализированы тенденции медиатизации образования как в контексте социальных процессов, так и в их репрезентациях в современных теоретических подходах. Показано, что основными следствиями медиатизации могут быть как инновационные обновления (не всегда содержательно конструктивные) системы образования, так и ее полное переформатирование.
    Keywords:
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