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List of publications on a keyword: «mass culture»

  • Revisiting Axiological Aspects of the Doll Phenomenon Under the Conditions of Cultural Paradigm Change

    Research Article
    Ethnic Culture No 3 (4)
    Authors:
    Maria K. Suvorova, Tatyana N. Adametskaya, Svetlana F. Rashitova
    Work direction:
    Problems of Ethnic Cultures Preservation
    Abstract:
    This article analyzes the phenomenon of dolls in the process of transition from the traditional type of society to the postindustrial one. The authors outline that being a kind of mirror of the era, the doll phenomenon is inextricably linked with cultural norms and values, all social experience, which determined the stability and continuity of various activities. It is also noted that in the process of historical development, the image of the doll undergoes transformation, as does the image of the person himself. The inclusion by the authors the axiological characteristics of the doll phenomenon in the worldview coordinates of cosmo- and anthropocentrism makes it possible to reveal their new quality. The consideration of the doll as a phenomenon from this methodological position opens up new possibilities in understanding the existential essence of man himself. The purpose of the article is to analyze one of the most relevant aspects of the doll phenomenon in modern conditions – a qualitative change in its axiological content and significance in culture. Research methods: historical-comparative and semiotic. The result of the study is the identification of significant changes in the role of dolls in modern culture. It is emphasized that the value orientations of secular society and a desacralized, materialistic worldview result in dehumanization and objectification of the person himself with a pronounced desire to revitalize and humanize the doll. The development of anthropocentric attitudes has reached its limits, as evidenced by the shift in the semantics of dolls into the field of purely formal, external relations and meanings.
    Keywords:
    mass culture, axiology, the doll phenomenon, traditional society, postindustrial society
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  • Autentifikatsiia arkhetipicheskikh struktur rossiiskoi massovoi kul'tury v sovremennykh politicheskikh imidzhakh (sotsial'no-filosofskii prognoz)

    Book Chapter
    Culture. Science. Education: modern trends
    Author:
    Larisa S. Nabokova
    Work direction:
    Глава 1. Культура
    Abstract:
    The theoretical assumptions and empirical data on the application of technology of integrated concepts of archetypal structures in the sphere of modern mechanisms of influence on the consciousness of social groups in Russian society, as well as conclusions on the results of research on the authentication processes of archetypes of Russian national consciousness in modern representations of youth subcultures. It is assumed that modern technologies of influence on mass consciousness can become a fundamental basis for the formation of a new mass culture.
    Keywords:
    integrated concepts of archetypal structures, mass culture, mass consciousness, political technologies, archetype
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