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List of publications on a keyword: «concept»

  • On the signs of corruption offenses in international and Russian law

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Varvara D. Zabelina, Andrei I. Ivenskii
    Work direction:
    Актуальные вопросы юриспруденции
    Abstract:
    Today, corruption has spread its influence far beyond the borders of a single state, necessitating the development of international legal regulation to combat it that takes this aspect into account. At a time when corruption-related crimes pose a full-fledged threat to international security and stability, the negative consequences of which will undermine the importance of the state and the law, as well as its potential, international legal regulation continues to face a number of challenges, demonstrating the relevance of this topic. Of particular importance in this context are the problems of defining and classifying corruption offenses. A combination of general and specific scientific methods (systems approach, comparative legal approach, etc.) was applied in conducting the study.
    Keywords:
    Anti-corruption measures, international legal regulation, concept of a corruption offense, classification of corruption offenses, characteristics of corruption offenses
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  • Using Digital Microscopes in Educational Projects for Preschool Children: Opportunities and Practice

    Proceeding
    Pedagogical readings dedicated to the memory of Professor V.P. Manukhin in honor of the 30th anniversary of the Moscow University of Humanities and Economics
    Authors:
    Фирсин Сергей Анатольевич, Грязнова Алла Вячеславовна, Щедрина Ирина Константиновна
    Work direction:
    Современные технологии педагогики и образования
    Abstract:
    The article examines the potential of digital microscopes as a key tool for organizing project-based research activities in the preschool department of the Education Center. It substantiates the relevance of using modern digital tools to form natural science concepts and research skills in older preschool children. The article concludes that digital laboratories and microscopes are highly effective in stimulating children's cognitive initiative, developing their observation skills, and fostering critical thinking through project-based activities.
    Keywords:
    research skills, project activities, cognitive interest, digital microscope, scientific concepts, STEM approach

  • .PROBLEMS OF PERSONNEL TRAINING FOR THE METALLURGICAL INDUSTRY

    Proceeding
    The Topical Issues of the Humanities and Social Sciences
    Author:
    Svetlana A. Pavlenko
    Work direction:
    Образовательный процесс в организациях общего и дополнительного образования
    Abstract:
    The article addresses the pressing issue of skilled labor shortage in the metallurgical industry, caused by workforce aging and declining youth interest in industrial professions. An innovative approach to training future metallurgists is proposed through the introduction of the course "Formation of Professional Self-Awareness of the Future Metallurgist," based on the author's "Self-Awareness Development System." Particular emphasis is placed on developing personal maturity, conscious career choice, and a stable professional self-concept among students. To address workforce attrition, the retraining of older specialists via the "Instructor of Special Additional Education Courses" program is also proposed, fostering intergenerational knowledge transfer. The implementation of these initiatives could enhance the attractiveness of the profession, strengthen education-industry collaboration, and ensure sustainable development of the metallurgical sector
    Keywords:
    additional education, professional self-awareness, workforce training, metallurgical industry, specialist retraining, professional self-concept, intergenerational continuity
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  • The use of a problem-based learning approach for the formation of a conceptual framework in the study of disciplines of the natural science cycle

    Book Chapter
    Current issues of pedagogy and psychology
    Author:
    Galina V. Egorova
    Work direction:
    Глава 3
    Abstract:
    The chapter is devoted to the application of problem-based learning technologies in the study of natural science disciplines. The problem-based approach contributes not only to the acquisition of knowledge, but also to the formation of necessary skills such as critical thinking, teamwork, and high adaptability to changing conditions. It is known that in the process of solving a problem, students can not only find answers to the questions posed, but also analyze the situation, put forward hypotheses, check various options and draw conclusions. This develops analytical abilities and activates cognitive processes, which are the basis for further education and professional activity. The chapter discusses some aspects of the formation of a biological conceptual framework. It is noted that problem-based learning is based on the development of critical thinking among teachers. Interactive methods are widely used in problem-based learning. In addition, the approach in which assignments are linked to real-life situations or scientific activities helps students see the practical application of the knowledge they receive, which contributes to their deeper understanding and memorization. Creating conditions for polylogue, discussions and dialogues within the classroom improves communication skills and develops creative thinking.
    Keywords:
    problem-based learning, formation of a conceptual framework, the natural science cycle
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  • Cognitive strategies for working with text in Russian language and literature lessons are the basis for successful preparation of students for the state final certification

    Book Chapter
    Current issues of pedagogy and psychology
    Author:
    Ol'ga S. Andreeva
    Work direction:
    Глава 9
    Abstract:
    This chapter is devoted to the consideration of cognitive strategies for working with text in Russian language and literature lessons in high school in the context of preparing students for GIA, which determines the relevance of the study. The author describes a system of questions and tasks when working with text aimed at developing the cognitive sphere of schoolchildren and implementing a communicative and cognitive method of working with text, which has a powerful developing potential both in the field of linguistic knowledge and in terms of the development of higher mental functions of students.
    Keywords:
    concept, interpretation, speech situation, GIA, cognitive strategies, working with text, commentary
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  • The State as an institution for the implementation of the principles of social justice: Russian and German scientific points of view

    Book Chapter
    Vectors of socio-economic development in Russia. Modern challenges and opportunities
    Author:
    Sergei L. Danilchenko
    Work direction:
    Глава 1
    Abstract:
    Economic development inevitably leads to a significant increase in inequality in the distribution of income and national wealth. Worryingly, inequality is growing year after year. Official data on inequality are underestimated, as the share of income hidden from taxation is at least twice as much as that shown in official statistics. The sharp increase in inequality was largely due to the transition to neoliberal policies that encouraged the monopolization of production to the detriment of wage labor positions and, to some extent, the participation of nation States in the global globalization of the economy. High income inequality will slow down any national modernization and generate further stratification of citizens. The proportion of excessive inequality between 10–20 percent of the rich and 80 percent of the poor and poor in the modern world is constantly growing.
    Keywords:
    the state as a moral institution, the concept of social justice, the problem of income differentiation
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  • Problemy razvitiia otechestvennoi teorii upravleniia organizatsiiami v usloviiakh sovremennoi rynochnoi ekonomiki i perspektivy ikh resheniia

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Aleksandr A. Kiselev
    Work direction:
    Глава 1
    Abstract:
    At present, the domestic theory of organizational management is going through a difficult period of adaptation to the new conditions of the market economy, to the scientific rethinking and justification of the inclusion of foreign concepts and terms in its conceptual apparatus, giving relevance to modern scientific provisions of the domestic theory of organizational management in their practical activities. It should be noted that today it is important to remove from use a number of foreign terms that have no scientific feasibility for their inclusion in the conceptual apparatus of the domestic theory of management and at the same time to determine the scientific essence and place in the conceptual apparatus of those foreign concepts that are actively used by both researchers and practitioners in their professional activities. And an important condition for the effectiveness of the development of the domestic theory of organizational management in modern conditions is, firstly, the exclusion of «blurring» and «rewriting» by researchers the content of the basic concept of «management» for each specific situation, and secondly, the need for scientific justification of the essence and content of the concept of «management» introduced into the conceptual apparatus of the domestic theory of organizational management, as well as its place in the conceptual apparatus in relation to the concept of «management».
    Keywords:
    Management, control, domestic theory of management of organizations, conditions of market economy, foreign concepts in domestic theory of management, relationship between the concepts of «control» and «management»
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  • Verbalization of the concept of "beauty" in the phraseological units and proverbs of the Erzya and Finnish languages

    Research Article
    Ethnic Culture Volume 6 No 4
    Authors:
    Ekaterina D. Karpunina, Natalya M. Mosina
    Work direction:
    World languages and literature
    Abstract:
    The growing interest in concepts in cognitive linguistics highlights the relevance of studying the concepts of beauty in different cultures. The purpose of the article is to study the semantic features of the expression of this concept in the Erzya and Finnish languages based on a comparative analysis of phraseological units and paroemias. The concept of beauty is universal, and its perception and evaluation vary depending on cultural and social factors, which makes its analysis important for understanding the worldview of two distant peoples. The material for the study was phraseological units and paroemias representing the concept of "beauty", obtained as a result of using the continuous sampling method from specialized dictionaries and collections. The study showed that the verbalization of beauty in the analyzed languages reflects a multifaceted attitude to this concept. Based on a common semantic feature, we have identified four groups of phraseological units and paroemias describing external and internal beauty, deceptive properties of beauty, as well as a critical attitude to appearance. The etymological analysis of the basic lexemes was also carried out during the study. The article demonstrates that the concepts of beauty in the Erzya and Finnish languages not only differ, but also illustrate the unique cultural values of the two peoples. The results of the work can be useful for teaching Finno-Ugric languages, as well as for ethnolinguistic research and intercultural communication.
    Keywords:
    concept, proverb, phraseological unit, Erzya language, Finnish language, beauty
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  • The concept of corruption in Russian and international criminal law

    Proceeding
    Law, Economics and Management
    Author:
    Zaurbek K. Guriev
    Work direction:
    Уголовное право и криминология, уголовно-исполнительное право
    Abstract:
    The article examines the concept of corruption in Russian and international criminal law. It examines types of corruption, international conventions dedicated to combating corruption, and problems of improving Russian criminal legislation in this area.
    Keywords:
    international cooperation, bribery, criminal liability, Key words to the article on the topic "The concept of corruption in Russian and international crimin, abuse of office, giving a bribe, receiving a bribe, abuse of authority, commercial bribery, prevention of corruption, fight against corruption, state structure, legal consciousness of citizens, independence of the judiciary, adversarial nature of the parties, respect for human rights and freedoms, criminal legislation, criminal procedure legislation, differentiation of corruption crimes, special subject of crime
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  • Modular Construction of a Foreign Language Course for Students of Non-Linguistic Fields of Study

    Book Chapter
    Modern educational technologies: Pedagogy and Psychology
    Authors:
    Valentina V. Ponikarovskaya, Elena I. Mychko
    Work direction:
    Глава 8
    Abstract:
    Based on the theoretical analysis of bibliographic sources, the possibilities of organizing a training course in the discipline «Foreign language» on the basis of a differentiated modular principle are determined. Special attention is paid to the characteristics of the content of educational modules in the study of the German language. The importance of rating the knowledge of students of non-linguistic areas of training through the modular construction of the training course in the context of the trend of digitalization of higher education is emphasized. As a result, qualitative and quantitative indicators of language acquisition for each structural element are presented, which allow us to trace the dynamics of the formation of students' foreign language communicative competence.
    Keywords:
    learning module, foreign language education, logical-algorithmic concept of learning, differentiated modular principle, foreign language communicative competence
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  • THE CONCEPT AND FEATURES OF THE VALUE OF WAGES IN A BUDGETARY INSTITUTION

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Mariia L. L'vova, Olga A. Chistiakova
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    In this paper, the concept of wages, its composition, and accounting in budgetary institutions are considered. The purpose of the study is to consider the concept, composition and accounting of the wage fund. At the end, the general procedure for accounting for the salary fund for employees of budgetary institutions when they carry out their work is reflected.
    Keywords:
    concept, features, composition, meaning, Salary, budgetary institutions
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  • Features of using neural network platforms for teaching foreign languages in a non-linguistic university

    Book Chapter
    Theoretical and practical aspects of pedagogy and psychology
    Author:
    Elena G. Liakhova
    Work direction:
    Глава 8
    Abstract:
    This study was conducted to find out the advantages and disadvantages of teaching a foreign language at a non-linguistic university using neural network platforms and to compare such training with traditional teaching of foreign languages. During the research, an analysis of the features of neural networks and learning platforms based on them was carried out. The author of the article conducted experimental training in order to compare the success of mastering lexical and grammatical foreign language material when learning on the Duolingo neural network platform with traditional foreign language teaching. As a result of the study, the author discovered that when learning on neural network platforms, students experience difficulties at the stages of forming and maintaining motivation, presenting new foreign language material, comprehending and rethinking. These difficulties are associated with the risk of cognitive devaluation of students’ memory, the Google effect, the inability of neural networks to structure information, clip thinking, and the lack of comparison of new foreign language phenomena with their analogues in the students’ native language and native culture. At the same time, in the process of experimental training, the author found that vocabulary acquisition occurs more effectively when learning on neural network platforms. In addition, according to the results of the survey, students like to study a foreign language on neural network platforms due to the abundance of game components of such learning. In conclusion, the article provides ways to mitigate and level out the identified shortcomings of learning on neural network platforms, the main of which is the organization of blended learning, in which the teacher forms and maintains student motivation, presents new foreign language material, activates students’ conceptual critical thinking with the help of appropriate exercises, and students perform lexical and grammatical exercises on the neural network platform.
    Keywords:
    artificial intelligence, clip thinking, teaching a foreign language at a non-linguistic university, neural network learning platforms, cognitive devaluation of students' memory, conceptual thinking
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  • Tools for developing the life building competence of high students in the educational environment of school

    Research Article
    Development of education Volume 7 No 2
    Author:
    Yulia V. Olkhova
    Work direction:
    Psychology in Education
    Abstract:
    The article presents the life-building competence of high school students as a guideline for building an age-oriented educational environment at a school. The category of life-building competence is introduced within the framework of the existential approach in psychology, designating a high school student as the subject of his own life path, the author of a life strategy, which in a specific life situation is presented as the development and implementation of a life plan. Life-building competence is understood as an integral property of an individual, characterizing the desire and ability to realize one’s potential (knowledge, skills, experience, personal qualities, etc.) for the responsible creation and implementation of life plans. Based on the analysis of the components of competence of various authors, the components of competence and their diagnostics are considered: motivational, cognitive, value-semantic, emotional-volitional, operational, reflexive, proactive. The article provides characteristics of high, medium and low levels of development of life-building competence of high school students and the percentage of subjects with the corresponding level. For each component of competence, the personal qualities that ensure its development are noted, and specific tools used in the educational environment of the school are given.
    Keywords:
    competence, educational environment, mapping, high school students, life-building competence, components of competence, structured diary, concept of "being-in-the-world"
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  • Features of the conceptual and categorical apparatus of professional motivation of future teachers of physical culture and sports in institutions of secondary vocational education

    Proceeding
    Psychological and Pedagogical Support of General, Special and Inclusive Education of Children and Adults
    Author:
    Sergei A. Barmin
    Work direction:
    Modern socio-psychological aspects of risk in the educational environment
    Abstract:
    The article examines the basic concepts that form the conceptual and categorical apparatus of professional motivation of future teachers of physical culture and sports, provides the author's formulations of the concept of "motivation", describes the basic concepts related to motivation (interest, need, goal, orientation, incentives, motives, values, expectations and regulators of motivation), taking into account the specifics research topics.
    Keywords:
    professional motivation, educational institutions, future teachers, physical culture and sports, Conceptual and categorical apparatus
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  • Engineering and psychological aspects of professional activity of operators complex technical systems

    Proceeding
    Education, innovation, research as a resource for community development
    Authors:
    Ilia A. Chepurnov, Roman K. Kovalev
    Work direction:
    Развитие психолого-педагогического сопровождения в современном образовании
    Abstract:
    The main engineering and psychological aspects of the professional activity of operators of complex technical systems have been studied. Models of the control process in the “man-machine” system are considered in detail. The mental processes during information processing by the operator of complex technical systems are given.
    Keywords:
    activity, Management, engineering psychology, complex technical system, operator, man-machine system, information model, conceptual model
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  • Metacognitive Strategies in Text-Based Activities (for legal texts)

    Research Article
    Development of education Volume 7 No 1
    Authors:
    Veronika V. Makhova, Oksana N. Zanina
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    Globalization on the one hand and border closure on the other hand spur communication process participants in all areas of human activities and especially young researchers into foreign language learning which is currently focused on foreign professionally-oriented texts. Traditional methods of teaching a foreign language based on grammatical approach are not effective in solving the problem of language competence development when working with professionally-oriented texts. The objective of this work is to assess the effectiveness of the method of legal texts concept analysis using a technique of metacognitive strategies in reading activity. Several groups of law students, Southwest State University (Kursk, Russia) took part in the experiment based on the above-mentioned method. Students performed both conventional (skimming, key words finding) and specially developed tasks (constructing a text compositional structure model, plotting a text graphical representation, etc.). Original criteria were used to evaluate the performance. The experiment showed a persistent significant difference in learning indicators and students’ behaviour in the control and experimental groups. The technique contributed to the development and enhancement of students’ skills improving their foreign language competence. The obtained skills facilitated communication and contributed to students’ satisfaction with the learning process, increased their creative and professional potential, students’ sustainable intrinsic motivation.
    Keywords:
    foreign language competence, professional communication, legal texts, metacognitive strategies, text concept analysis
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  • Modern Approaches to the Methodology of Teaching History at the University

    Research Article
    Development of education Volume 7 No 1
    Authors:
    Rustem A. Idrisov, Marina N. Krasnova
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    Historical education in the system of higher educations is designed to solve not only teaching, but also upbringing tasks. Therefore, it is called upon to quickly and effectively overcome challenges which the historical education faces with the help of a specific political situation and social need. The modern situation is particularly acute in this regard. The concept of teaching Russian history to individuals of non-historical specialties and fields, which are implemented in higher education organisations, adopted in 2023, also testifies to this. The renewal of the content of historical education in the country requires the introduction of innovations in the field of the methodology of teaching. The methodological basis of history teaching in Russia has a long tradition, formed within the framework of several directions. Modern researchers of the problem note the special importance of the technological approach, which has become widespread in educational institutions of the country. However, it is not enough for today. The methodology of teaching history should precisely reflect the changes in the content of the discipline. At the same time, the range of methodological techniques in the teacher's arsenal may not change significantly. It is even possible to appeal to the experience of pre-revolutionary and Soviet methodology. But the question of the content of the methodological base and its objective orientation is core.
    Keywords:
    higher education system, a methodology of teaching history, a concept of teaching history
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  • Metody realizatsii kontseptsii dopolnitel'nogo nepreryvnogo obrazovaniia pozhilykh liudei v obrazovatel'nom protsesse universiteta

    Book Chapter
    Modern educational technologies: psychology and pedagogy
    Author:
    Marina G. Solnyshkina
    Work direction:
    Глава 12
    Abstract:
    The chapter presents socio-humanitarian and design methods for implementing the concept of continuous additional education for the elderly from the perspective of forming an educational space that should be focused on changing educational needs and requirements, to improve the quality of life through education. During the research, the following methods were used: analysis of statistical and demographic data, secondary data analysis; theoretical methods: analysis, synthesis, generalization; methods of monitoring educational needs; sociological research methods (expert, questionnaire); socioproject methods.
    Keywords:
    educational needs, the elderly, design methods, additional continuing education, the silver age university program, the concept of additional continuing education, socio-humanitarian methods, monitoring methods
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  • Digital twins in the innovative context of industrial enterprises within the framework of the Industry 4.0 concept

    Proceeding
    Socio-Economic Processes of Modern Society
    Author:
    Pavel V. Malyzhenkov
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    The article touches on the fact that for a long time, engineers designing products had no information about how those products then performed in real life. For them, the products were sent like «to the dark side of the moon». Managing the complete life cycle of a product from idea to decommissioning remained an idea from the realm of science fiction. Now everything has changed. Industrial enterprises introduced the technology concept of a «digital twin», a computer image corresponding to a specific physical product. From now on, if a product is equipped with sensors (at the design stage or during modernization), it is possible to organize a full-fledged feedback loop. The product will collect data from the real world and transmit it to the digital world.
    Keywords:
    innovation, industrial enterprises, digital twins, industry concept
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  • Vocational-oriented teaching a foreign language as a necessary condition for the professional socialization of students of non-linguistic universities

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Natalia I. Eremkina
    Work direction:
    Влияние системы образования на активность общества
    Abstract:
    The article is devoted to the peculiarities of teaching a professional foreign language in a non-linguistic university. Involving a student in the professional world through the understanding of special foreign language terminology is an important part of his communication and adaptation. To improve the efficiency of mastering a foreign language, it is proposed to use a logical and conceptual scheme of the terminology of the studied field of knowledge.
    Keywords:
    foreign language, vocational-oriented teaching, professional socialization, logical and conceptual scheme, special terminology
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  • Congruent and incongruent self-concept of students in different types of communication

    Research Article
    Development of education Volume 6 No 3
    Author:
    Tatiana S. Vershinina
    Work direction:
    Psychology in Education
    Abstract:
    The purpose of the article is to identify the influence of the stability of the self-concept and different types of communication on the communicative tactics of interpersonal interaction, represented in the speech act. The hypothesis states that incongruence/congruence of self-concept determines the choice of speech act of the person in the process of cognition; the type of self-concept system that affects relationships with people is reflected in the speech act. Speech act, according to the concept of contextual education, is a unit of communication, the basis of activity and social interaction. The article presents the results of empirical research, in which 333 first-year students of two universities of Yekaterinburg participated. J. Kelly's repertory grid technique was used in the study. Personality constructs, which are obtained in the study, are constructed on the basis of bipolar differences. Personal constructs allowed us to identify the type of communication that affects the relationship with people; they allow us to evaluate the self-concept of first-year university students; self-esteem, assessment of significant others, real self and ideal self-presented in the constructs give an idea of the stability of the self-concept and the presence of cognitive conflicts caused by personal characteristics. Based on the analysis of role preferences in repertoire lattices and the distribution of the real self and the ideal self by type of communication, the levels of stability of the self-concept and the basic characteristics of a speech act are described, such as the nature of one’s own message, the correspondence of what is communicated and what is experienced, one’s position and role in communication, type of speech behavior, giving another person a role in communication. Theoretical significance – a tool is proposed for determining the level of stability of the self-concept, which, in unity with the type of communication, influences the nature of the speech act of a first-year student. Practical significance – determining the individual characteristics of a speech act will allow us to identify the level of formation of self-awareness of the subject of cognition, which will contribute to the creation of psychological and pedagogical conditions aimed at identifying the adaptive potential of first-year students at the initial stage of professionalization (initiation).
    Keywords:
    self-concept, speech act, type of communication, external contexts, self-sustainability
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  • Estimating the coherence of mental representations of category “emotion” in non-psychologist and psychologist students

    Research Article
    Development of education Volume 6 No 3
    Author:
    Svetlana S. Fedosina
    Work direction:
    Psychology in Education
    Abstract:
    Psychologists studying emotion repeatedly noted that the meaning of the concept of «emotion» in both everyday and scientific area is characterized by insufficient coherence and fuzzy boundaries. This raises the question of whether the representations of people in everyday life include a related set of properties that characterize emotions as a class of phenomena, and whether these representations differ in non-psychologist and psychologist students. Our goal was to study the coherence of mental representations of emotions as a class of phenomena among psychologist and non-psychologist students. Participants included non-psychologist (100 male, 110 female, mean age – 19 years) and psychologist students (31 male, 159 female, mean age – 20 years). Methods used included the method of definitions, the method of associations; the coherence of the answers was estimated with frequency analysis, the method of family resemblance by E. Roche, the Pearson association coefficient, the method for calculating the indices of coherence, divergence and structure organization proposed by A.V. Karpov. The results of the study showed that non-psychologist students' answers were characterized the lower level of categorical validity, structure coherence, overall organization, established less amount of correlations then psychologist students' answers. It can be concluded that mental representations of non-psychologist students demonstrate lower coherence than psychologist students. The observed differences may be due to the fact that psychologist students learn scientific concepts of emotion as part of their education. At the same time, the answers that psychologist students give cannot be called completely coherent, which may be due to the difficulty of identifying a related set of properties that consist the meaning of the scientific concept of emotion. In conclusion are given some recommendations for the teacher aimed at increasing the level of coherence in mental representations of emotions among students.
    Keywords:
    mental representations of category «emotion», psychologist students, non-psychologist students, conceptual coherence
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  • Ontological Models of Proverbs as Precedent Texts (on the Material of Different Structural Models in the Russian and Chuvash Languages)

    Research Article
    Ethnic Culture Volume 5 No 2
    Authors:
    Aleksei R. Gubanov, Ekaterina A. Kozhemiakova, Galina F. Gubanova
    Work direction:
    World languages and literature
    Abstract:
    This article presents an analysis of proverbs as precedent texts and their ontological (conceptual) models in the Russian and Chuvash languages as having different structures. The relevance of the work is due to the cognitive-pragmatic approach to the linguistic picture of the world of proverbs, as well as the need to determine the status of the ontological model of precedent texts of proverbs as a special structure of knowledge that characterizes the features of ethno-linguistic consciousness. Based on the material of Russian and Chuvash proverbs, a conceptual analysis of the precedent texts of proverbs is carried out. The basic models of the subject's cognitive decision-making strategy are distinguished: 1) cognitive setting for a low / high degree of argumentative impact: a) with the axiological dominant “gradation”; b) with a stereotypical dominant; c) with adaptive dominant; 2) cognitive attitude with the axiological component “positive – negative”. The identified types of axiological components of conceptual objects act as factors, grounds that ensure the use of proverbs as an argument, reflecting the values and traditions of the Russian and Chuvash cultural communities. Characteristic for acts of argumentation in which proverbs are used are such basic structures as one-sided argumentation and two-sided argumentation. In the discourse in the relationship of communicants in the languages under consideration, simple and complex speech acts with proverbs are used, which have the same pragmatic features, but differ in quantitative terms and communicative conditions of functioning. The structure of the precedent text of proverbs is presented as an ontology in the Protégé ontology editor system, since in modern research ontology is considered the leading paradigm of information content structuring.
    Keywords:
    conceptual analysis, proverbs, precedent text, ontological model, argumentative discourse, languages of different structures, ethno-linguistic consciousness, cognitive-pragmatic approach, speech act, Protege system
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  • Linguistic representation of the concept “market” in attributive structures (based on the British publicistic text)

    Review Article
    Ethnic Culture Volume 5 No 2
    Authors:
    Vera V. Koroleva, Marina S. Rumyantseva
    Work direction:
    World languages and literature
    Abstract:
    The article reveals the notion of “attribute” and provides the characteristic features of the attributive syntactic structures of the analyzed concept “market”. The purpose of the study is to describe the structure and semantics of the following syntactic models: N + N, P + N, DJ + N, PT + N, NU + N, with the nuclear lexeme “market” in publicistic texts. The relevance of the work is due to the insufficiency of study of the concept we are examining at the syntactic level. The main focus is on the analysis of prepositional one- and two-component attributive structures, as well as the characteristics of the semantic relationships of the elements of the phrase. The material for the study was the articles from the magazine “The Economist” (2023). In the course of the work, the methods of conceptual, contextual, semantic and logical analysis were used. The results of the research showed that the syntactic structures of the substantive and adjective group are the most frequent in the studied texts. The connection of the lexemes within the selected contexts is conditioned on semantic relationships of performance, belonging or purpose. Consideration of attributive phrases makes it possible to expand the following slots of the concept under study: market mechanism, market structure and state of market by including lexemes defining the core lexical unit.
    Keywords:
    concept, semantics, attribute, attributive constructions, syntactic structure, semantic relationships
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  • Reputation management as a marketing asset of the university.

    Proceeding
    Socio-Pedagogical Issues of Education and Upbringing
    Author:
    Valeriia V. Kamennova
    Work direction:
    Содержание и технологии профессионального образования
    Abstract:
    The reputation of the university is a key marketing asset that can attract talented teachers and students, improve the quality of education and research, and also lead to an increase in financial resources. Managing this indicator should become a priority for all managers who strive to achieve high results and maintain leadership in the global educational environment. The article discusses the concepts and the main factors affecting the reputation of the university. The ways to improve the reputation of the university are presented.
    Keywords:
    concept, efficiency, factors, reputation, ways to improve the image of the university, marketing assets, PR communications, highly qualified personnel, evaluation of activities
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