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List of publications on a keyword: «graphic design»

  • Modernization of the entrance exam program for future designers: analysis and development prospects

    Book Chapter
    Design in higher education: strategies, technologies and training methods
    Author:
    Vera A. Shepilova
    Work direction:
    Глава 1
    Abstract:
    The scientific study conducted a comprehensive analysis of the existing entrance test programs for the direction 03/54.01 Design in the fields of «Graphic Design» and «Costume Design» at leading universities in Russia. Two main models of applicant selection have been identified: traditional, focused on academic skills, and modern, focusing on project training. It is established that the current competitive selection system requires modernization due to general trends in higher education and society as a whole. Research has shown the need to shift the focus from assessing the professional skills developed to identifying the adaptive potential and conceptual thinking of applicants. A model for the modernization of the entrance test program is proposed, integrating traditional methods of assessing artistic literacy with modern diagnostic tools for project competencies. The developed concept aims to attract a contingent of students who meet the requirements of modern design education, and provides an objective approach to evaluating work, taking into account the diverse training of applicants and their professional self-determination.
    Keywords:
    professional self-determination, project activity, composition, creative potential, painting, graphic design, drawing, design education, conceptual thinking, didactic principles, educational transformation, entrance tests, creative orientation tests, professional orientation tests, entrance test program, entrance competencies, applicant, creative competition, costume design, digital portfolio, microqualification, adaptive competence
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  • Concepts of graphic support for clothing brand promotion

    Book Chapter
    Design in higher education: strategies, technologies and training methods
    Author:
    Marina G. Plotnikova
    Work direction:
    Глава 2
    Abstract:
    The chapter addresses the pressing issue of popularizing creative activity. It examines the place and role of design promotion for an author’s brand. The object of the study is the project work of a graphic designer. The significance of promoting an author’s clothing brand is substantiated. A logo is developed to enhance the memorability of the brand’s packaging. The goal of the study is to identify the specifics of the collaboration between the project work and the graphic support for the brand. The following tasks are set for the study: to review and analyze existing lines of graphic solutions for brands; to identify the features of the connection between the collection concept and the brand’s logo. As a result of the study, a graphical visualization of various graphic design objects was created to promote the clothing brand.
    Keywords:
    design, graphic design, brand, custom graphics
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  • Academic drawing in design education: the challenge of modern technologies

    Book Chapter
    Design in higher education: strategies, technologies and training methods
    Author:
    Varvara A. Pugach
    Work direction:
    Глава 5
    Abstract:
    This chapter discusses various aspects of teaching future designers using academic and technical drawing, using the example of students from DSTU and AAIF of SFU. It addresses issues related to the increasing digitalization of educational processes and society as a whole, as well as the active and problematic use of artificial intelligence technologies in creative professions.
    Keywords:
    artificial intelligence, graphic design, neural network, design students' project activities, academic drawing, technical drawing, project thinking
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  • Features of preparing layouts for printing on fabrics

    Book Chapter
    Design in higher education: strategies, technologies and training methods
    Author:
    O M. Zhiliaeva
    Work direction:
    Глава 6
    Abstract:
    The chapter examines modern technologies for applying images to fabric in the context of graphic design, corporate identity, and merchandising. The key printing and decorating methods are analysed – silkscreen printing, machine embroidery, sublimation printing, and DTF printing. For each method, an assessment is provided of its technological features, economic feasibility, limitations, and areas of application – from mass production to individual art objects. Special attention is paid to the practical aspects of pre‑press layout preparation: resolution requirements, color models, minimum element sizes, file types, and typical mistakes made by novice designers. The final part formulates the criteria for choosing a technology depending on the type of fabric, print run, budget, and design task. A designer with a deep understanding of printing technologies has a clearer idea of the final result of their work and can offer the client higher‑quality and more innovative solutions. Knowledge of printing processes helps students navigate the rapidly changing graphic industry and keep track of new trends and technical innovations. This gives an advantage – the ability to stay ahead of the curve and introduce fresh ideas and methods into projects, which is an important factor for a successful career in graphic design.
    Keywords:
    graphic design, designer, printing technologies, advertising technologies, creative development, fabric sublimation, DTG printing, screen printing, UV printing, training of student-graphic designers
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  • Determining the content of professional competence of a bachelor of the profile "Applied computer science in design" based on the requirements of employers

    Research Article
    Development of education Volume 8 No 1
    Authors:
    Tatiana V. Prokopeva, Tatyana A. Lavina
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    This article defines the concept of professional competence of a bachelor's degree in "Applied Computer Science in Design". To fill the content of the components of professional competence of a graduate, the requirements of employers for specialists in the field of computer design are considered: graphic designer, web designer, UX / UI designer, combined in accordance with the component composition of professional competence - cognitive, activity and motivational. A job search site with a description of vacancies for the above positions is analyzed and the level of competition for the positions is identified. The main requirements of employers for candidates for the position are identified, which contribute to determining the content of professional competence of a bachelor's degree in the profile "Applied Computer Science in Design". Vacancy announcements for each of the design areas we selected are analyzed. The analysis allowed us to formulate requirements for applicants for the positions of graphic designer, web designer, UX / UI designer in accordance with the component composition of professional competence. The identified requirements can serve as a tool for assessing the level of acceleration of professional competence of graduates in the field of training, applied informatics, profile applied informatics in design.
    Keywords:
    professional competence, components of professional competence, bachelor's degree in "Applied Computer Science in Design", employer requirements for graduates, graphic designer, web designer, UX/UI designer
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  • Project activities for the creation of graphics design for gaming applications and board games

    Book Chapter
    Issues of modern design education
    Author:
    Marina G. Plotnikova
    Work direction:
    Глава 2
    Abstract:
    The chapter raises the current topic of graphics design for gaming applications and board games. The place and role of games in the social mind as a means of communication and receiving emotions is considered. The object of research is game design. The practical part of the game graphics design project is substantiated. The logo, characters, graphics and the structure of the internal content of the game are being developed. The purpose of the study is to identify the specifics of project activities for creating a game design. To achieve the goal, the following tasks are set: analyzing the types of project presentation of materials for visualization of game graphics; identifying the features of design technologies; analyzing the graphical support of the game space. As a result of the study, a graphical visualization of a computer game was performed. The result confirms the idea of the growth of digital technologies in the training of graphic designers. Scientific result: graphic accompaniment of games.
    Keywords:
    design, virtual reality, game, graphic design, computer game, game-design, project culture
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  • The Importance of Studying Printing Technologies for Students of the Graphic Design Specialty

    Book Chapter
    Issues of modern design education
    Author:
    O M. Zhiliaeva
    Work direction:
    Глава 4
    Abstract:
    A designer with deep knowledge in the field of printing technologies can more accurately imagine the final result of his work and offer the customer better and more innovative solutions. Knowledge of printing technologies helps students to better navigate the dynamically developing graphics industry and follow new trends and technological innovations. This allows you to be one step ahead and introduce new ideas and approaches in your work, which becomes the key to a successful career in graphic design.
    Keywords:
    graphic design, designer, printing technologies, advertising technologies, advertising production, printing, printing products, packaging, label, teaching graphic students
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  • An ecological approach is one of the priorities in teaching graphic design

    Book Chapter
    Issues of modern design education
    Author:
    Varvara A. Pugach
    Work direction:
    Глава 9
    Abstract:
    This chapter touches on various aspects of the ecological approach in design when teaching the basics of design activities to future graphic designers using the example of students of DSTU. The issues related to the concept of rational consumption and the possibilities of the influence of graphic design objects and personal positions of designers on solving environmental problems are considered.
    Keywords:
    ecology, graphic design, design activity of design students, ecological approach, environmental well-being, rational consumption, fundamentals of project activity
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  • Visualization tools for the environmental component in the context of graphic design

    Conference Paper
    History of culture, study of art and philology: modern points of view
    Author:
    Zoia I. Chernaia
    Work direction:
    Искусствоведение
    Abstract:
    The article is devoted to the problem of the ecological direction in modern graphic design. The issues of attention and attitude of man to the environment, their harmonization, the result of which is the preservation of natural balance; defining several means of visual interpretation of the ecological component and bionic.
    Keywords:
    visualization, ecological culture, graphic design, ecological design, ecological component, design product, bionic stylization
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