En
Register Log in

List of publications on a keyword: «consumers»

  • Marketing: vazhnost' reklamy v sovremennom biznese

    Proceeding
    Law, Economics and Management
    Author:
    Elizaveta V. Bushueva
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    Advertising as a type of human activity has existed for several millennia. The concept of "advertising" in recent decades has become not only a word often mentioned in the media, but also a term that evokes a wide range of associations of an economic, political and socio-cultural nature. The main function of advertising is an economic function in the life of any company, aimed at selling products or providing services and making more profit. The article considers advertising as an important component of economic activity.
    Keywords:
    competition, marketing, advertising, economic activity, demand, enterprises, consumers, promotion, mass audience, clientele
    Go 

  • Assessment of employers' satisfaction with educational activities of the university in the framework of internal self-assessment of the university in accordance with the gef in 3++

    Research Article
    Development of education No 2 (4)
    Author:
    Valentina N. Novikova
    Work direction:
    Practice
    Abstract:
    The article presents the procedure of evaluation of satisfaction of employers as a mechanism for assessing the quality of educational activities and results of the University education within the framework of the system of internal assessment in accordance with the GEF IN the 3++. Unified requirements for the organization of assessment of employers' satisfaction with educational activities of the University and the implementation of feedback with them are established.
    Keywords:
    ISO 9001-2015, GEF IN the 3++, the internal self-assessment of the University, satisfaction of consumers, educational activity of the University, mechanisms of quality assessment
    Go