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List of publications on a keyword: «digitalization of tourist services»

  • DYNAMICS OF THE RUSSIAN TOURISM SECTOR UNDER THE CONDITIONS OF DIGITAL TRANSFORMATION

    Proceeding
    Law, Economics and Management
    Authors:
    Elena A. Panfilova, Anna V. Kazakova
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    Abstract: The article deals with the dynamics of the Russian tourist services sector in view of the sanctions pressure, the dynamics of tourist flows in the Russian tourist services market is revealed, the features of the impact of digital transformation on consumer behavior are highlighted, which allows to clarify the specifics of the recovery growth of the Russian hospitality and tourism industry at the present stage.
    Keywords:
    digitalization of tourist services, Key words: Russian tourism sector, dynamics of tourist flows by federal districts
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  • Digital tools for marketing cities (by the example of the interactive tourist route "You are surrounded by the legends of Rostov")

    Proceeding
    Socio-Economic Processes of Modern Society
    Authors:
    Elena A. Panfilova, Anna V. Kazakova
    Work direction:
    Социально-экономические процессы в обществе
    Abstract:
    The article examines the specifics of the tools of digital marketing of the city, reveals their features and scope, and analyzes the characteristics of the interactive tourist route in the urban environment, which allows you to explore the practical aspects of the implementation of digital identity of territories.
    Keywords:
    digital marketing of the city, polyfunctional streets, digitalization of tourist services, interactive tourist route
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