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Digital tools for marketing cities (by the example of the interactive tourist route "You are surrounded by the legends of Rostov")

Proceeding
All-Russian Scientific Conference «Socio-Economic Processes of Modern Society»
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Published in:
All-Russian Scientific Conference «Socio-Economic Processes of Modern Society»
Authors:
Elena A. Panfilova 1 , Anna V. Kazakova 1
Work direction:
Социально-экономические процессы в обществе
Pages:
96-103
Received: 27 May 2023

Rating:
Article accesses:
717
Published in:
РИНЦ
1 FGBOU VO "Rostovskii gosudarstvennyi ekonomicheskii universitet (RINKh)"
For citation:
Panfilova E. A., & Kazakova A. V. (2023). Digital tools for marketing cities (by the example of the interactive tourist route "You are surrounded by the legends of Rostov"). Socio-Economic Processes of Modern Society, 96-103. Чебоксары: PH "Sreda".

Abstract

The article examines the specifics of the tools of digital marketing of the city, reveals their features and scope, and analyzes the characteristics of the interactive tourist route in the urban environment, which allows you to explore the practical aspects of the implementation of digital identity of territories.

References

  1. 1. Калиева О.М. Роль инновационных инфокоммуникационных технологий в формировании имиджа города / О.М. Калиева, Н.И. Шаманова // Актуальные проблемы гуманитарных и естественных наук. – 2013. – №4. – С. 160–164.
  2. 2. Катаев А.В. Digital-маркетинг / А.В. Катаев, Т.М. Катаева, И.А. Названова. –Таганрог: Южный федеральный университет. – 2020. – 161 с.
  3. 3. Важенина И.С. Имидж, репутация и бренд территории / И.С. Важенина, С.Г. Важенин // ЭКО. – 2008. – №8(410). – С. 3–16.
  4. 4. Гражданин Ростова-на-Дону. 30 удивительных историй / под ред. А. Бережного. – Ростов н/Д.: ЕвроМедиа. – 2022. – 400 с.

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