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List of publications on a keyword: «event-менеджмент»

  • Research on the application of event management in the hospitality industry with an ecological development trajectory

    Book Chapter
    Vectors of socio-economic development in Russia. Modern challenges and opportunities
    Author:
    Liubov V. Barilo
    Work direction:
    Глава 8
    Abstract:
    The chapter is devoted to the study of adaptive capabilities and the development of suggestions on the application of event management at the sites of hotel enterprises with the concept of environmental orientation in their activities, to expand the list of services and improve efficiency. The relevance of this topic lies in the fact that event management is actively developing and over time this line of business is gaining popularity among residents of large cities and corporate entities; various concepts of holding these events are especially popular. The features of this activity, advantages are considered, and the effectiveness of its use in the hotel industry is demonstrated in this chapter. It is analyzed and revealed in the chapter that under the current conditions, the presentation of event services in hotels with an ecological trajectory can be organized in two directions: the hotel administration can invite an independent event agency or train its own event manager who will organize events taking into account the presentation of the ecological concept of the hotel development.
    Keywords:
    hotel business, features of targeted events in hotels, event management, ecological trajectory of hotel business development
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  • Sobytiinyi menedzhment v rabote Munitsipal'nogo biudzhetnogo uchrezhdeniia kul'tury "Tsentralizovannaia klubnaia sistema" g. Chkalovsk Nizhegorodskoi oblasti"

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Diana V. Vereialova, Irina A. Ondrina
    Work direction:
    Вопросы социально-экономической эффективности предприятий
    Abstract:
    Статья посвящена событийному менеджменту в работе учреждений культуры, рассматриваются такие понятия, как: «мероприятие», «специальное событие». Актуальность исследования обусловлена тем, что применение в учреждениях культуры методов событийного менеджмента – одно из самых перспективных направлений на сегодняшний день. Современные учреждения культуры постоянно ищут способы привлечения аудитории, и одним из таких способов является создание событий. Регулярные, хорошо организованные специальные мероприятия становятся залогом конкурентоспособности организации, формируют положительный имидж, а также способствуют занятию собственной ниши на рынке культурно-досуговых услуг.
    Keywords:
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