Topical issues of law, economic and management
- Authors:
- Elena A. Shirokova, Rudolf I. Vlasov
- Work direction:
- Экономика предпринимательства
- Abstract:
- This article discusses some of the different approaches to assessing the attractiveness of the territory from a business perspective. Considered methods of assessing the image and investment attractiveness of the territories. Gaps in the existing methodologies are indicated in relation to the territory of the northern city.
- Keywords:
- attractiveness of the territory, image of the territory, branding, investment attractiveness