List of publications on a keyword: «качественное исследование»
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Research of Consumer Loyalty in the Cellular Market
Book Chapter
Law and economic development: current issues- Author:
- Anna A. Belostotskaia
- Work direction:
- Глава 11
- Abstract:
- The chapter discusses conceptual approaches to the study of consumer loyalty in relation to the cellular market. The results of an empirical study of consumer loyalty in the cellular market are presented. The behavior of consumers based on the experience of using cellular communication services is analyzed, the factors influencing consumer loyalty by the method of semi-structured interview are identified.
- Keywords:
- consumer loyalty, consumer behavior, behavioral loyalty, perceived loyalty, satisfaction, qualitative research