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List of publications on a keyword: «ребрендинг»

  • Osobennosti transformatsii brendbuka pri rebrendinge v usloviiakh ukhoda inostrannykh brendov s rossiiskogo FMCG rynka

    Proceeding
    Актуальные проблемы коммуникации: теория и практика
    Author:
    Anna R. Tevosian
    Work direction:
    Интегрированные маркетинговые коммуникации: PR, реклама и взаимодействие со СМИ
    Abstract:
    The article is devoted to the analysis of the impact of the departure of foreign brands from the Russian market on the processes of corporate identity transformation and revision of brand books of companies that have retained operations in the country. The paper examines the key factors that necessitated the adaptation of visual identity, including legal restrictions, the specifics of consumer behavior in the consumer goods market, and the importance of packaging as the main communication tool. The methodological basis of the research is the analysis of theoretical approaches to branding and the study of practical materials, as well as the consideration of the rebranding of the Libresse brand as an illustrative example of localization. Special attention is paid to the principles of maintaining visual continuity and the role of the brandbook as a strategic identity management tool.
    Keywords:
    import substitution, localization, FMCG, rebranding, brandbook
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  • Razvitie sistemy upravleniia developerskimi proektami na osnove rebrendinga

    Proceeding
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Author:
    Denis L. Cherkezov
    Work direction:
    Социально-экономические процессы в обществе
    Abstract:
    Статья посвящена теме развития системы управления девелоперскими проектами на основе ребрендинга.
    Keywords:
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  • Sovremennoe obrazovanie i kouching XXI veka: teoriia - praktika - reinzhiniring - rebrending - novyi uroven' filosofii

    Proceeding
    Coaching and mentoring: theory and practice
    Author:
    Aleksei S. Kharlanov
    Work direction:
    Security of educational activities during quarantine measures
    Abstract:
    Автор описывает различные подходы в образовании и в наставничестве, ссылаясь на мировые прецеденты формирования доступа к знаниям, их освоения и персонификации траекторий дальнейшего воплощения идей за счет технологий цифровизации, ИИ и Биг Дата, помогающих находить единство интересов потребителя, заказчика и рынка.
    Keywords:
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