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List of publications on a keyword: «evidence-based coaching»

  • Neurocoaching on the Verge of Pseudoscience: A Critical Review of the Russian-Language Information Field

    Proceeding
    Coaching psychology: methodology, theory, practice
    Author:
    Aleksei I. Ezhikov
    Work direction:
    Psychological security in the digital environment of an educational institution
    Abstract:
    This article presents a critical analysis of marketing strategies and ethical aspects of neurological coaching (neurocoaching) promotion within the Russian-speaking information space. Based on an examination of training organizations' materials, the study identifies key issues in marketing communications, including the use of pseudoscientific terminology, exploitation of the "seductive allure" of neuroscience, and unsubstantiated promises of results. The research reveals significant gaps between neuroscientific evidence and claims made in neurocoaching promotional materials. Recommendations are proposed for the ethical promotion of neuroscience-informed coaching practices that adhere to scientific accuracy and transparency standards. The findings contribute to the ongoing discourse on evidence-based approaches in coaching and highlight the need for greater scientific rigor in the application of neuroscientific concepts to coaching practices.
    Keywords:
    evidence-based coaching, neurocoaching, coaching marketing, coaching ethics, pseudoscience, neuroscience-informed coaching, neurolinguistic coaching, NLP coaching, wingwave coaching
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  • A generalized model of cognitive-behavioural coaching competencies

    Proceeding
    Coaching psychology: methodology, theory, practice
    Author:
    Aleksei I. Ezhikov
    Work direction:
    Security of educational activities during quarantine measures
    Abstract:
    This article presents a generalized competency model for cognitive-behavioral coaches (GCM CBC) developed through the synthesis of existing coaching competency models, including international (ICF, EMCC, IAC, AC) and Russian-language frameworks (ARC, NFPMC), as well as the Beck Institute's Cognitive Therapy Rating Scale (CTRS), while accounting for the specific characteristics of the cognitive-behavioral approach in coaching. The development methodology employed semantic analysis and clustering of behavioral indicators, resulting in the identification of four key competency clusters manifested within coaching sessions: goal orientation, interpersonal interaction, interventions, and process, as well as two clusters manifested outside sessions. The developed model may serve as a foundation for standardizing professional training of cognitive-behavioral coaches, developing certification programs, and ensuring quality assurance in practice.
    Keywords:
    coaching, cognitive-behavioral coaching, evidence-based coaching, competency model, coach training
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  • Industry coaching in business: evidence-based approach to working with sales teams

    Proceeding
    Coaching psychology: methodology, theory, practice
    Author:
    Natalia A. Sukhanova
    Work direction:
    Отраслевой коучинг: коучинг в медицине, бизнесе, спорте, образовании, адвокатуре и юридической практике и др. (evidence-based подход)
    Abstract:
    Коучинг давно перестал быть инструментом только для топ-менеджеров или «личностного роста». Сегодня, когда бизнес борется за адаптивность, устойчивость и человеческий капитал, коучинг всё чаще становится частью операционной модели компаний. Особенно в командах продаж – там, где давление высоко, цели конкретны, а результат измеряется ежедневно и является определяющим для продолжения работы бизнеса. В статье идет речь об отраслевом коучинге – подходе, в котором коуч не просто ведёт клиента, а глубоко понимает контекст: от рыночной модели до поведенческих искажений, типичных для конкретной индустрии. И об evidence-based коучинге, где инструменты и решения базируются не на догадках, а на конкретных данных, исследованиях, практике и поведенческих закономерностях. Рассмотрено, как эти подходы работают в продажах, какие инструменты применяются, чем коуч, работающий с технологической или аграрной отраслью, отличается от универсального, и какие компетенции необходимы специалисту, чтобы действительно влиять на результат.
    Keywords:
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