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CUSTOMER FEEDBACK AS THE BASIS OF THE COMPETITIVENESS OF THE ENTERPRISE

Proceeding
III All-Russian Scientific and Practical Conference of Students, Postgraduates and Young Scientists «Topical issues of law, economic and management»
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Published in:
III All-Russian Scientific and Practical Conference of Students, Postgraduates and Young Scientists «Topical issues of law, economic and management»
Author:
Denis A. Mezenin 1
Scientific adviser:
Svetlana V. Rachek1
Work direction:
Менеджмент и маркетинг
Pages:
53-56
Received: 13 May 2022

Rating:
Article accesses:
1543
Published in:
РИНЦ
1 FGBOU VO "Ural'skii gosudarstvennyi universitet putei soobshcheniia"
For citation:
Mezenin D. A. (2022). CUSTOMER FEEDBACK AS THE BASIS OF THE COMPETITIVENESS OF THE ENTERPRISE. Topical issues of law, economic and management, 53-56. Чебоксары: PH "Sreda".

Abstract

Abstract: the scientific article presents the results of a study of the practical role and place of customer feedback as a tool used in the formation of an enterprise competitiveness management system. The relevance of the problem is due to the fact that thanks to customer feedback, it is possible to assess the quality of products and services, which is used in their further improvement. The paper considers the theoretical aspects of the concept of "customer feedback". The role of customer feedback in the formation of a system for making managerial decisions that are used in the management of the competitiveness of an enterprise is analyzed.

References

  1. 1. Николаев Д.М. Укрепление обратной связи взаимоотношений c клиентами как резерв наращивания объема продаж / Д.М. Николаев // Международный журнал прикладных наук и технологий «Integral». – 2018. – №2. – С. 95–101.
  2. 2. Щербакова Н.С. Обратная связь как способ улучшения лояльности клиентов страховых компаний / Н.С. Щербакова, В.Д. Иванкив, Ю.А. Михалева // Вестник МИРБИС. – 2022. – №1 (29). – С. 126–133.
  3. 3. Гаськова М.А. Обратная связь от клиентов как важный инструмент повышения качества продукта или услуги / М.А. Гаськова, Э.Э. Исбанов, А.В. Каминская и др.// Социальный мир: роль молодежи в решении проблем XXI века. – 2020. – С. 69–70.
  4. 4. Вандышева И.С. Современные информационные технологии прямой и обратной связи с клиентами / И.С. Вандышева, И.М. Семенова // Проблемы и перспективы развития учетно-аналитического, финансового и контрольного обеспечения деятельности экономических субъектов. – 2021. – С. 172–175.

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