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List of publications on a keyword: «enterprise competitiveness»

  • CUSTOMER FEEDBACK AS THE BASIS OF THE COMPETITIVENESS OF THE ENTERPRISE

    Proceeding
    Topical issues of law, economic and management
    Authors:
    Denis A. Mezenin, Svetlana V. Rachek
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    Abstract: the scientific article presents the results of a study of the practical role and place of customer feedback as a tool used in the formation of an enterprise competitiveness management system. The relevance of the problem is due to the fact that thanks to customer feedback, it is possible to assess the quality of products and services, which is used in their further improvement. The paper considers the theoretical aspects of the concept of "customer feedback". The role of customer feedback in the formation of a system for making managerial decisions that are used in the management of the competitiveness of an enterprise is analyzed.
    Keywords:
    public relations, customer feedback, enterprise competitiveness, external communications, communication links, public opinion
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  • Kontseptual'naia model' vzaimosviazei innovatsionnogo razvitiia i konkurentosposobnosti rossiiskikh predpriiatii

    Book Chapter
    Strategies of Sustainable Development: External-economic, Law and Social Aspects
    Author:
    Olga O. Iovleva
    Work direction:
    Глава 8
    Abstract:
    In the materials of the section of the monograph, a model of innovative development of enterprises is formed, according to which the existence of stable links between the competitiveness of products, the competitiveness of the enterprise (at the level of order availability) and the direction of innovative development for changes in the competitiveness of products is proved. This cycle «competitiveness – innovative development – competitiveness» has a different nature and the level of significance of the links between individual private parameters in different industries, but the stability of reproduction of the entire cycle has been proven for all branches of Russian industry.
    Keywords:
    technological innovations, enterprise competitiveness, innovative development, product competitiveness, competitiveness factors, product innovations, radical innovations, incremental innovations
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