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Topic «Unveiling Competitive Advantages: A Comprehensive Analysis through Market Mapping»

Proceeding
DOI: 10.31483/r-109301
Open Access
International Research-to-practice conference «Relevant issues of management, economics and economic security»
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Published in:
International Research-to-practice conference «Relevant issues of management, economics and economic security»
Author:
Chan B. Le 1
Scientific adviser:
Iuliia S. Tsertseil1
Work direction:
Анализ и прогнозирование основных тенденций современной экономики на макро-, мезо- и микроуровне
Pages:
103-115
Received: 9 December 2023

Rating:
Article accesses:
708
Published in:
РИНЦ
1 FSBEI of HE "Plekhanov Russian University of Economics"
For citation:

Abstract

This comprehensive analysis delves into the intricate dynamics of the Fast-Moving Consumer Goods (FMCG) industry, employing a multifaceted approach to assess the competitive landscape. Utilizing both 2-factor and 7-factor competition models, the study scrutinizes the market positions and growth trajectories of 20 prominent companies over a specified period. In the initial exploration, the 2-factor model establishes FMX and WMT as formidable contenders, while ABT emerges as an outsider facing challenges. A subsequent shift in focus to the 7-factor model reveals nuanced reevaluations, positioning WMT as the industry leader, FMX as a strong contender, and ABT with a significantly elevated ranking. Additional entities, namely MDLZ, CHSCL, WKC, and PPA, are identified as outsiders in this extended model. It is crucial to note that the 'outsider' designation contextualizes their position relative to industry leaders but does not diminish their substantial market value. This in-depth examination contributes to a nuanced understanding of competitive forces within the FMCG sector, offering valuable insights for strategic decision-making.

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