Chan B. Le

Place of work

Organization:
FSBEI of HE "Plekhanov Russian University of Economics"
Degree:
bachelor

Author's articles(1)

Topic «Unveiling Competitive Advantages: A Comprehensive Analysis through Market Mapping»

14.12.2023

Annotation

this comprehensive analysis delves into the intricate dynamics of the Fast-Moving Consumer Goods (FMCG) industry, employing a multifaceted approach to assess the competitive landscape. Utilizing both 2-factor and 7-factor competition models, the study scrutinizes the market positions and growth trajectories of 20 prominent companies over a specified period. In the initial exploration, the 2-factor model establishes FMX and WMT as formidable contenders, while ABT emerges as an outsider facing challenges. A subsequent shift in focus to the 7-factor model reveals nuanced reevaluations, positionin...
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