List of publications on a keyword: «analysis»
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Statistical analysis of the impact of educational activities of universities on the level of software development in the regions of the Russian Federation
ProceedingStrategies of Sustainable Development: Social, Law and External-economic Aspects- Authors:
- Viacheslav V. Ivin, Aleksandra B. Kriger
- Work direction:
- Социальные процессы в контексте глобализации
- Abstract:
- In this article, the authors attempted to identify a statistical relationship between the level of development of domestic software development and the results of the work of regional universities in training graduates in the field of IT.
- Keywords:
- higher education, information technology, statistical analysis, software development
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Assessment of the competitive position of a transport and logistics company in the market of freight forwarding services
Book ChapterDevelopment of the Russian socio-economic system: challenges and prospects- Author:
- Aleksandr S. Shpak
- Work direction:
- Глава 5
- Abstract:
- The problem of ensuring the company's competitive position in the market of transport and forwarding services is being updated by assessing external and internal factors for various models of the transport services market. Based on a competition analysis matrix for market segments of similar transport services, an assessment is made of the competitive position of a transport and logistics company operating in the Far Eastern Federal District.
- Keywords:
- competitive position of the company, transport and logistics company, transport services market models, criteria for assessing external and internal factors, competitor analysis matrix
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Economic Aspects of Automation of Production Management of a Modern Enterprise (by the Example of Kaluga Pjsc Cadvi)
Book ChapterDevelopment of the Russian socio-economic system: challenges and prospects- Authors:
- Vladimir N. Kruglov, Dmitrii V. Tiutin
- Work direction:
- Глава 8
- Abstract:
- The chapter examines algorithms for improving automated production management systems. The epistemological roots of various stages of the process are analyzed: automated control systems (ACS), automated production development systems (APS), computer-aided design (CAD) systems and Robotic Process Automation (RPA), as a developing technology involving bots that imitate human actions. The relevance of the problems raised lies in the lack of alternatives to innovative development for the domestic economy. This concept inherently includes a component of artificial intelligence associated with the implementation of automated control systems in production cycles. Using the example of Kaluga PJSC CADVI, the authors prove the effectiveness of introducing self-developing technologies for management activities. Systemic, complex, process and situational types of analysis are used. Layers of monographic and statistical developments are taken as the initial base. Specific proposals are given for choosing the most effective and reasonable platforms, taking into account current production realities.
- Keywords:
- management, competitiveness, outsourcing, automation, production, informatization, economic effect, life cycle, functional connections, mathematical analysis
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Factors of variability in the relationship between the motives of teaching and the academic success of students
Book ChapterTheoretical and practical aspects of pedagogy and psychology- Author:
- Galina A. Glotova
- Work direction:
- Глава 5
- Abstract:
- The study is devoted to a comparative analysis of the results of using in different samples two different methods related to the study of students' learning motivation. The study used methods based on different approaches «Diagnostics of students' learning motivation» (Badmaeva, 2004) and «Scales of academic motivation» (Gordeeva, Sychev, Osin, 2014). In addition, students provided information about their academic performance over the past semesters. The study was conducted using an online survey in a Google form on a sample of 82 university students aged 18–29 years. Correlation analysis (according to Spearman) and factor analysis (with Varimax rotation) were used in data processing. The results of the study showed that the scales of the methods «Diagnostics of students' learning motivation» and «Scales of academic motivation» when used in different samples correlate quite closely with each other; the methods «Diagnostics of students' learning motivation» and «Scales of academic motivation», despite differences in their structure and terminology, allow us to assess the formation of students' learning motives; with the self-report on academic performance in the method «Diagnostics of students' learning motivation» correlate, first of all, the motives of the learning of the «activity spectrum», and in the method «Scales of academic motivation» – the scale of the «internal motivation» of the learning; the joint use of the methods «Diagnostics of students' learning motivation» and «Scales of academic motivation» makes it possible to obtain a more differentiated picture of the features of the motivational sphere of students.
- Keywords:
- comparative analysis, academic performance, university students, motives of learning, diagnostic techniques
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Formation of reading literacy of modern schoolchildren as a didactic problem (regional aspect)
Research ArticleDevelopment of education Volume 7 No 2- Authors:
- Anastasia V. Koreneva, Inna V. Ryzhkova
- Work direction:
- Pedagogy and Modern Education
- Abstract:
- The article is devoted to the urgent problem of formation of reading literacy of modern schoolchildren, which is interpreted as the most important type of functional literacy, based on the ability to operate various types of texts, understanding their deep meaning and correct interpretation. The authors reveal the specifics of the formation of reading literacy in Russian language classes, using regionally colored texts as a meaning-forming content component. The materials of the article reflect the data of the pedagogical experiment, which allows to adjust the methodological strategies of the teacher in a significant way. The authors state that despite the need to comply with the normative requirements set forth in the updated FSES, modern teachers do not work on the formation of functional literacy in the system. A comprehensive analysis of the educational results of the educational process allowed the authors of the article to argue that the content basis of lessons aimed at the formation of functional literacy can be regionally colored texts that allow building lines of in-depth dialogue against the background of understanding the meanings of the culture of the small homeland.
- Keywords:
- regional component, quality of education, reading literacy, text analysis, functional literacy, educational outcomes, lesson design, academic failure, cognitive motivation of schoolchildren
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The Methodology of Logical Analysis of Socio-Economic Processes as an Instrument of Adaptation of the Russian Federation to the Conditions of the Sanctions War
Book ChapterDevelopment of the Russian socio-economic system: challenges and prospects- Author:
- Andrei N. Fomichev
- Work direction:
- Глава 2
- Abstract:
- Sanctions imposed on Russia by international communities such as the European Union and the United States have serious consequences for the domestic economy. They affect international trade, financial flows and technological development. The development of a methodology for adapting to the conditions of the sanctions war becomes critical for ensuring the sustainability of the Russian economy, respectively. The chapter considers the methodology of logical analysis of socio-economic processes as a means of adapting the Russian Federation to the conditions of the sanctions war. The author considers the main problems faced by the Russian economy under sanctions and offers a methodology of logical analysis, which will help develop adaptation strategies.
- Keywords:
- adaptation, methodology of analysis, logical analysis, socio-economic processes, adaptation strategy, economy of the Russian Federation, sanction war
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Reflection of the events of the Great Patriotic War in the song culture of the forties
ProceedingUniversity as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)- Authors:
- Marina V. Sturikova, Mikhail S. Toporishchev
- Work direction:
- Наследие Великой Победы и преемственность поколений
- Abstract:
- In this article, the author examines the importance of song in the history of the Great Patriotic War, since songwriting created during these years is today an important tool for preserving historical memory, learning lessons from the past and striving to preserve peace. The article analyzes the composition of some songs both in terms of ideological content and musical form, shades, dynamics, etc. The article presents reasoned conclusions about the importance of preserving the song heritage of the forties for future generations.
- Keywords:
- analysis, content, the Great Patriotic War, songs, idea
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Syntactic analysis in Russian: methods and applications
ProceedingEducation, innovation, research as a resource for community development- Author:
- Daria I. Kaverina
- Work direction:
- Филология в системе образования
- Abstract:
- This article provides an overview of the methods of syntactic analysis in the Russian language and their application. The main approaches to syntactic analysis, including morphological analysis, grammatical analysis, as well as their relationship with other linguistic aspects, are considered. Special attention is paid to the application of syntactic analysis in various fields such as computational linguistics, machine translation, natural language processing and linguistic research.
- Keywords:
- application, Russian language, methods, syntactic analysis, morphological analysis, grammatical analysis, computational linguistics, machine translation
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Financial Analysis in the Strategic Development of the Company
ProceedingStrategies of Sustainable Development: Social, Law and External-economic Aspects- Authors:
- Varvara I. Konchakova, Iuliia S. Tsertseil
- Work direction:
- Вопросы социально-экономической эффективности предприятий
- Abstract:
- The paper presents the role of financial analysis in the strategic development of a company. The author has studied and presented ways to apply the results of financial analysis in developing actions to increase the efficiency of the company. The use of the method of financial ratios of financial analysis is presented as the most appropriate method in developing strategic development actions.
- Keywords:
- financial analysis, strategic development of the company, financial activity of the company, method of financial ratios
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Financial Planning and Forecasting in a Company
ProceedingStrategies of Sustainable Development: Social, Law and External-economic Aspects- Authors:
- Aleksei A. Saranov, Danil I. Bekeshev, Egor V. Kulakov, Agniia S. Iusupova
- Work direction:
- Вопросы социально-экономической эффективности предприятий
- Abstract:
- Financial planning and forecasting play a crucial role in managing a company's finances. It involves the process of developing strategic and operational plans, defining financial goals, evaluating financial resources, and predicting future financial outcomes. This topic covers key aspects of financial planning and forecasting, including methods and tools such as budgeting, financial ratio analysis, the use of financial models, and forecasting techniques. It also discusses the benefits and challenges that companies face in implementing financial planning and forecasting.
- Keywords:
- challenges, budgeting, financial resources, forecasting, financial planning, strategic plan, operational plan, financial goals, financial ratio analysis, financial models, forecasting techniques, benefits
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Innovatsionnye metody otsenki plodorodiia pochvy: tekhnologii i perspektivy
ProceedingStrategies of Sustainable Development: Social, Law and External-economic Aspects- Authors:
- Nurali L. Nozimov, Liudmila V. Krasovskaia
- Work direction:
- Вопросы социально-экономической эффективности предприятий
- Abstract:
- Consideration of new approaches and technologies for forecasting and managing soil fertility is an important aspect of modern agriculture. The article discusses innovative methods for predicting soil fertility.
- Keywords:
- Spectrometer, chemical analysis of soil, geoinformation systems, bioindicators, biotesting
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Metacognitive Strategies in Text-Based Activities (for legal texts)
Research ArticleDevelopment of education Volume 7 No 1- Authors:
- Veronika V. Makhova, Oksana N. Zanina
- Work direction:
- Pedagogy and Modern Education
- Abstract:
- Globalization on the one hand and border closure on the other hand spur communication process participants in all areas of human activities and especially young researchers into foreign language learning which is currently focused on foreign professionally-oriented texts. Traditional methods of teaching a foreign language based on grammatical approach are not effective in solving the problem of language competence development when working with professionally-oriented texts. The objective of this work is to assess the effectiveness of the method of legal texts concept analysis using a technique of metacognitive strategies in reading activity. Several groups of law students, Southwest State University (Kursk, Russia) took part in the experiment based on the above-mentioned method. Students performed both conventional (skimming, key words finding) and specially developed tasks (constructing a text compositional structure model, plotting a text graphical representation, etc.). Original criteria were used to evaluate the performance. The experiment showed a persistent significant difference in learning indicators and students’ behaviour in the control and experimental groups. The technique contributed to the development and enhancement of students’ skills improving their foreign language competence. The obtained skills facilitated communication and contributed to students’ satisfaction with the learning process, increased their creative and professional potential, students’ sustainable intrinsic motivation.
- Keywords:
- foreign language competence, professional communication, legal texts, metacognitive strategies, text concept analysis
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The question of the syntactic status of substantives in Russian identity sentences
Research ArticleEthnic Culture Volume 6 No 1- Author:
- Natalia V. Knyazeva
- Work direction:
- World languages and literature
- Abstract:
- A multi aspect study of bisubstantive sentences of characterizing semantics is necessary to solve complex problems of syntactic analysis. The grammatical specificity of bisubstantial sentences lies in the morphological identity of the predicative minimum. The study has theoretical and practical tasks: identify the structural, semantic and communicative organization of sentences, propose methodological recommendations for syntactic analysis of sentences. The material of the study is modern literature. Analytical and descriptive methods are used to analyze the linguistic material. The problems of teaching syntactic analysis of sentences are identified through experimental methods. The main conclusions of the study: syntactic analysis of bisubstantial sentences should consist of traditional structural and semantic parameters, roles and functions in the semantic structure and communicative organization of a sentence, take into account context, stylistic and pragmatic factors. Syntactic phenomena should be studied from the functional position at all stages and levels of teaching syntax of the modern Russian language.
- Keywords:
- subject, semantic structure, syntax, methodology of teaching Russian language, identity sentences, bisubstantive sentence, communicative organization of a sentence, sentence syntax analysis, substantive, predicate
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Development of an automated system for analyzing search indicators
Book ChapterVectors of socio-economic development in Russia. Modern challenges and opportunities- Author:
- Nataliia A. Sal'nikova
- Work direction:
- Глава 5
- Abstract:
- Attracting customers via the Internet is an important component of modern business. Website promotion is an effective way to attract customers, but it is challenging and requires significant time and experience. The system under development is designed to reduce the time and financial costs of collecting and analyzing information necessary for search engine promotion. An increase in efficiency is achieved through more complete data analysis, and cost reduction – by saving on the commission of automated promotion systems. Website promotion through search engines is a very effective method to attract attention to a service or a product. This is a marketing ploy, thanks to which the Internet project becomes profitable and its traffic increases significantly.
- Keywords:
- marketing, big data analysis, interface, intelligent systems, web resource promotion services, automated systems, search engines, search engine promotion technologies, page tags, domain, link, search algorithms
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Evolutionary spatio-temporal process of development of territorial tourist and recreational systems
Book ChapterPrinciples of the New Ecosystem Formation: economic aspects- Author:
- Valentina P. Chibilyova
- Work direction:
- Глава 6
- Abstract:
- Tourism is one of the most important sectors of the economy. The basis of the territorial planning structure of tourism is formed by the tourist and recreational support frame, which ensures the integrity of the tourist space. Its development is of great importance for the socio-economic sphere of the regions. The purpose of this study is to conduct a retrospective analysis of the stages of development of theoretical and methodological geographical research on the dynamics of territorial tourist and recreational systems (TRS) and their spatiotemporal development process. The concepts and essence of the evolution and dynamism of TRS, as a process of gradual irreversible changes affecting their sustainable functioning, providing the evolutionary prerequisites for the development of the system, were considered; it was determined that the basic concept for research is «recreational system». The theory of development of territorial recreational systems as a subject of scientific research of recreational geography and one of the main forms of organizing recreation and tourism is substantiated. The proposed scheme of the tourist and recreational framework of the region based on the economic and environmental frameworks allows us to form an understanding of the full functioning of the entire tourist and recreational sector for subsequent effective management in the face of modern challenges. Research methods. The methodological basis of the study was the works of both domestic and foreign scientists who formed a new scientific direction – recreational geography. The research was based on approaches and views about the key factors and processes influencing the formation and existence of two types (subject- and object-centered) models of recreational systems that are capable of preserving the integrity of the system and strengthening its structure. Results. The recreational-geographical periods of the evolutionary development of territorial-recreational systems in the development of recreational space are analyzed, the methodology and theory of geographical research are determined, and the dynamics of tourist-recreational systems in their spatio-temporal process of development are considered. A system of concepts of this scientific direction has been formed, based on the anthropocentric nature of recreation and tourism systems. A cluster approach has been developed as a promising way to create new tourist and recreational structures with innovative directions in designated ecological and economic zones of a tourist and recreational type. Conclusions. The recreational-geographical stage of the evolutionary development of the functional structure of the tourist-recreational system in the development of recreational space is associated with the emergence of recreational geography and the beginning of the formation of a new scientific direction that studies recreational resources, the structure and features of the functioning of territorial recreational systems (TRS), recreational territories and their properties. The use of breakthrough innovative technologies in the tourism and recreational sector, attracting investment and improving the tax system of organizations engaged in the innovative tourism sector, radically change the functional and territorial structure of tourism and recreational systems, increasing the efficiency of interaction between Russian and foreign tourism enterprises and educational cluster centers for the purpose of exchange modern technologies, training in the tourism industry.
- Keywords:
- innovation, retrospective analysis, tourist and recreational system, economic zones, stages of evolutionary development, dynamism
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Company’s value evaluation through modifying its capital structure with bonds and stocks issuance simulation using machine learning and statistical analysis approaches
ProceedingRelevant issues of management, economics and economic security- Authors:
- Daria I. Nazarova, Natalia S. Semina, Leonid R. Nikulin, Iuliia S. Tsertseil
- Work direction:
- Анализ и прогнозирование основных тенденций современной экономики на макро-, мезо- и микроуровне
- Abstract:
- The present financial landscape is complexly woven with the interplay of financial instruments and technologies, reshaping the way companies manage their value. Financial instruments act as the cornerstone of capital structure, influencing cash flows and overall valuation. Meanwhile, financial technologies introduce innovation and efficiency via presenting unprecedented capabilities in assessing and forecasting the impact of these instruments on a company's worth. The ability to make timely decisions on resource allocation and capital raising is a key determinant of success in a rapidly evolving business landscape. Thus, the financial sector undergoes transformative changes, reshaping how companies navigate complexities and make informed decisions in an increasingly dynamic environment. The symbiosis of these elements is reshaping the future of finance, offering new avenues for creating and managing value in an interconnected world.
- Keywords:
- machine learning, capital structure, securities, company value, simulation modeling, statistical analysis
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Topic «Unveiling Competitive Advantages: A Comprehensive Analysis through Market Mapping»
ProceedingRelevant issues of management, economics and economic security- Authors:
- Chan B. Le, Iuliia S. Tsertseil
- Work direction:
- Анализ и прогнозирование основных тенденций современной экономики на макро-, мезо- и микроуровне
- Abstract:
- This comprehensive analysis delves into the intricate dynamics of the Fast-Moving Consumer Goods (FMCG) industry, employing a multifaceted approach to assess the competitive landscape. Utilizing both 2-factor and 7-factor competition models, the study scrutinizes the market positions and growth trajectories of 20 prominent companies over a specified period. In the initial exploration, the 2-factor model establishes FMX and WMT as formidable contenders, while ABT emerges as an outsider facing challenges. A subsequent shift in focus to the 7-factor model reveals nuanced reevaluations, positioning WMT as the industry leader, FMX as a strong contender, and ABT with a significantly elevated ranking. Additional entities, namely MDLZ, CHSCL, WKC, and PPA, are identified as outsiders in this extended model. It is crucial to note that the 'outsider' designation contextualizes their position relative to industry leaders but does not diminish their substantial market value. This in-depth examination contributes to a nuanced understanding of competitive forces within the FMCG sector, offering valuable insights for strategic decision-making.
- Keywords:
- analysis, competitive market, FMCG industry, leaders, outsiders
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Operational efficiency of the company in achieving strategic development
ProceedingRelevant issues of management, economics and economic security- Authors:
- Natalia S. Semina, Daria I. Nazarova, Leonid R. Nikulin, Iuliia S. Tsertseil
- Work direction:
- Анализ и прогнозирование основных тенденций современной экономики на макро-, мезо- и микроуровне
- Abstract:
- Businesses need to rely on strategic financial planning when taking decisions on managing operational activity to navigate through turbulent times, as a well-planned budget, can provide the company with ability to allocate resources effectively, prioritize initiatives, and develop long-term strategic plans. In this article methods of strategic financial planning in operational activity are applied for the FESCO group, in order to identify internal and external factors affecting its financial performance, make predictions on further development of the company and propose the main ways to improve it.
- Keywords:
- financial planning, operational activity, company analysis, financial coefficients
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Approbation of pedagogical conditions for the formation of professional self-esteem of college students
Book ChapterPedagogy and Psychology of Modern Education- Author:
- Mariia N. Prozorova
- Work direction:
- Глава 7
- Abstract:
- Changes in a person are inextricably linked with changes taking place all over the world. The author analyzes the problem of pedagogical sources for the study and formation of professional self-esteem of students of the healthcare system. The purpose of this chapter is to develop the theory and present current methods for the formation of professional self-esteem of a medical college student.
- Keywords:
- structure, professional activity, content, student, professional self-assessment, methodological approaches, theoretical analysis, medical college
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Methods of econometric analysis of financial indicators
ProceedingModern trends in management, economics and business: from theory to practice- Authors:
- Denis A. Gushchin, Alina E. Sennikova
- Work direction:
- Информационные технологии в управлении, экономике и предпринимательстве
- Abstract:
- This article explores methods of econometric analysis of financial indicators. The most current and necessary approaches for studying the financial sector in 2023 are identified in this article. The article highlights three main classes of econometric models: time series models, single-equation regression models, and simultaneous equation systems. It is important to emphasize that the choice of method depends on specific goals and the characteristics of the available data. Factors such as data availability and quality, model complexity, research objectives, time frames, and the complexity of relationships all influence the selection of the most appropriate method. Ultimately, the article underscores the importance of carefully selecting a method, conducting an analysis of results, and making informed decisions for effective financial management and forecasting future changes.
- Keywords:
- methods of econometric analysis, econometric research, statistical processing and grouping of information, variational and variance analysis, regression and correlation analysis, statistical equations
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Sravnitel'nyi analiz kolichestvennykh i kachestvennykh pokazatelei publikatsionnoi aktivnosti kafedr "DGPU"
Book ChapterDirections for educational development in the Year of the Teacher and Tutor- Authors:
- Omar M. Omarov, Sharip O. Ismailov, Ramazan I. Annaev
- Work direction:
- Глава 6
- Abstract:
- The chapter presents the results of a comparative analysis of the publication activity of the teaching staff of the departments of the Faculty of Physical Education of Dagestan State Pedagogical University. The obtained research results are based on the scientometric database of the RSCI. According to a set of hetero-geneous scientometric indicators: the number of publications, the citation index, the Hirsch index, the impact factor and the categories of journals in the List of the Higher Attestation Commission in which articles are published, the authors have compiled ratings of departments, an integrated assessment of their publication productivity is given. The importance of research related to the publication activity of higher school teachers is emphasized: the study of the publication activity of teachers and structural units of the university allows not only to assess the current situation of the effectiveness of research activities, but also assumes its informational value in solving the tasks of improving the efficiency of planning and organization of scientific work of departments (faculties), in order to increase the competitiveness of the university.
- Keywords:
- comparative analysis, scientometric indicators, publication activity, rating of departments
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Factor analysis of economic activity of a branch of the economy
ProceedingSocio-Economic Processes of Modern Society- Authors:
- Mariia A. Kalinina, Valentina V. Poladova, Aleksandr V. Shmatov
- Work direction:
- Вопросы социально-экономической эффективности предприятий
- Abstract:
- In this work, a three-factor multiplicative mathematical model of deterministic factor analysis by the integral method is studied on the example of solving a specific problem of analyzing the economic activity of the manufacturing sector of the economy. As intermediate indicators, the average number of employees in the industry, the number of days worked by an employee per year and the average annual production of products by an employee of the industry were taken. The resulting indicator was the output of the industry.
- Keywords:
- factor analysis, economic analysis, integral method, multiplicative mathematical model
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Optimization of production activities for the development of computer software
Book ChapterLaw and economic development: current issues- Authors:
- Liudmila F. Shaibakova, Olga A. Chechulina
- Work direction:
- Глава 10
- Abstract:
- The chapter reveals the essence, necessity, problems and ways to optimize computer software development activities. Theoretical approaches to the business analysis of this activity and the practical experience of LLC «ROSLABSYSTEM» are presented. In the course of the research, such methods as analysis, synthesis, classification, modeling, methods of statistics and mathematical analysis, comparative analysis, generalization, forecasting were used. Based on the results of the study, conclusions and suggestions were formulated: optimization of software development activities is an important step to improve the efficiency of the development team and improve the quality of the product, which ultimately has a positive effect on the company's business result; there are many ways to optimize software development activities. For LLC «ROSLABSYSTEM» it is recommended: creation of detailed technical specifications, automation of testing, training of employees, sale of developed modules. These recommendations will improve the quality of the product, reduce time and costs, as well as increase the competitiveness of the organization in the market and increase its profit.
- Keywords:
- optimization, testing, business process, computer software, efficiency improvement, business analysis, terms of reference, employee training, module sale
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Types of suffixes in fiction (based on the material of R. Bradbury’s work «The Smile» in English and Russian)
ProceedingCurrent trends in the development of education system- Authors:
- Sofiia N. Semenova, Kseniia I. Ralnikova
- Work direction:
- Филология в системе образования
- Abstract:
- The present article is devoted to the study and classification of suffixes in the text of Ray Bradbury’s fiction work «The Smile» and its translation into Russian performed by L. Zhdanov. A table based on the data obtained during the study of the material has been compiled and analyzed. Methods of comparative analysis and quantitative analysis were used, revealing the statistical characteristics of the studied words.
- Keywords:
- analysis, literature, translation, suffixes, Ray Bradbury, story
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Lexemes and onomatopoeia naming animals in various languages
ProceedingTechnopark of universal pedagogical competencies- Authors:
- Anna A. Sapozhnikova, Mariia V. Tretiak
- Work direction:
- Филология в системе образования
- Abstract:
- The article attempts a comparative analysis of the lexemes denoting animals in various languages and their corresponding onomatopoeic units. The authors draw conclusions about the studied group of language units based on a survey and questionnaire of foreign students, systematize the results of the experiment.
- Keywords:
- comparative analysis, onomatopoeia, connotation, lexeme, linguistic experiment, linguoculturology