Comparative analysis of Yandex.Direct and Google Ads advertising systems

Proceeding

Published in:: XVII Всероссийская научно-практическая конференция «Актуальные проблемы коммуникации: теория и практика»
Authors:: Elizaveta E. Solozhenkina ¹ , Valerii V. Polovinkin ¹
Work direction:: PR, маркетинг и менеджмент в цифровой среде
Received: 11 January 2026
Rating:
Article accesses:: 13
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¹ FGAOU VO "Natsional'nyi issledovatel'skii universitet ITMO"

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