DIGITAL TECHNOLOGIES OF CONSUMER BEHAVIOR ANALYSIS AS A BASIS FOR MANAGERIAL DECISION-MAKING IN MARKETING AND PR (CASE OF DUNAMIS LLC)

Proceeding

Published in:: XVII Всероссийская научно-практическая конференция «Актуальные проблемы коммуникации: теория и практика»
Author:: Aleksandr I. Zelenkin ¹
Scientific adviser:: Irina V. Malova¹
Work direction:: PR, маркетинг и менеджмент в цифровой среде
Received: 19 January 2026
Rating:
Article accesses:: 6
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¹ Ivanovskii filial FGBOU VO "Rossiiskii ekonomicheskii universitet im. G.V. Plekhanova"

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