Marina G. Plotnikova

the chapter discloses interrelationships of a ‘teacher – student – project activity’ system with the construction of the design concept of printed products and well-established graphic advertising images of the established higher school of design. The chapter deals with the issues of students’ practical activity during the preparation of specific printing products. The chapter presents an overview of the experimental planning of the booklet design, which is the basis for collaboration of various professional design areas, including communicative design and costume design. In the course of the...

the chapter raises the current topic of graphics design for gaming applications and board games. The place and role of games in the social mind as a means of communication and receiving emotions is considered. The object of research is game design. The practical part of the game graphics design project is substantiated. The logo, characters, graphics and the structure of the internal content of the game are being developed. The purpose of the study is to identify the specifics of project activities for creating a game design. To achieve the goal, the following tasks are set: analyzing the type...

the chapter addresses the pressing issue of popularizing creative activity. It examines the place and role of design promotion for an author’s brand. The object of the study is the project work of a graphic designer. The significance of promoting an author’s clothing brand is substantiated. A logo is developed to enhance the memorability of the brand’s packaging. The goal of the study is to identify the specifics of the collaboration between the project work and the graphic support for the brand. The following tasks are set for the study: to review and analyze existing lines of graphic solutio...