Tatiana D. Odinokova

fundamental analysis, traditionally used to evaluate individual companies, needs to be rethought in the context of modern complex business ecosystems. The authors explore the transformation of fundamental analysis methods necessary for an adequate assessment of companies whose value and viability are closely linked to their position in the ecosystem, analyze the limitations of traditional approaches and propose an expanded methodology that takes into account network effects, interdependencies between ecosystem participants, as well as the impact of external factors such as regulation and techn...